Action for Children's Television (ACT) filed a petition with the Federal Communications Commission (FCC) which advocated rules toward eliminating commercial content in children's programming. In response to the television industry's reaction to this petition ACT undertook the analysis of current commercial content on several popular shows for…

In testimony before the Senate Commerce Committee the author reiterates charges he made in his original testimony to that committee in 1970. He states that food advertisements on television aimed at children are misleading and that the foods advertised are nutritionally worthless. He cites a study that showed that the boxes in which the cereal was…

Indicates that (1) both younger (four-five years) and older (seven-eight years) children were significantly less likely to discriminate commercial from program content when the host-selling format was viewed, and (2) older children are more favorably influenced by the same commercial content when it is seen in a host-selling presentation than in a…

On the average, it is not until the age of eight or nine that children begin to develop a realistic understanding of commercials. By that time, they have been TV watchers for five or six years. (Author)

Reviews developments in the television industry in Australia with specific reference to children's television. Advertising regulations and research and publications related to children's television are also noted. (RAO)

Whittle Communications' vaunted Channel One, a news and information station for high school audiences, is long on MTV-style flash and short on true educational value. The best defense against commercially sponsored television in the schools is organized, informed, and sustained resistance by educators, especially teachers. (MLH)

Sustains the criticism leveled at Whittle Communications' Channel One in the same "Educational Leadership" issue. Problems abound concerning school size, viewing discretion, contractual restrictions, and system inflexibility. Also, schools declining to renew the three-year contract retain neither the satellite dish nor the video…

Describes the types of stories that Channel One covers and the characteristics and configuration of its news sources. Focusing mostly on anchor personalities and politicians, Channel One news serves as a promotional vehicle for itself and youth culture, providing a friendly environment for controversial product advertisements. Such dramatic and…

A statement by the chairman of the subcommittee, Representative Edward J. Markey opened this hearing on H.R. 1677, the Children's Television Act of 1989, a bill which would require the Federal Communications Commission to reinstate restrictions on advertising during children's television, to enforce the obligation of broadcasters to meet the…

Describes how the author has his German students prepare "television commercials" for presentation before a videotape camera and recorder. (PP)

More than 600 entries are contained in this annotated bibliography of materials concerning the effects of television advertising on children. Entries are alphabetized by author and are divided into the following categories: special interest articles; general interest articles; books and pamphlets; government publications; transcripts of oral…

Some 248 books, articles, speeches, statements, and testimonies concerning the effects of television advertising on children are listed. Material that relates primarily to the effects of television program content is not included. The listing is alphabetical by author. All items were published between 1945 and 1975, with the majority published in…

Describes the history of the Chilean TV system, focusing on the quantitative and qualitative decline that resulted from the 1973 change of government. Suggests that the current trend toward a return to a representative democracy may help revitalize Chilean TV. (ARH)

Asserts that music videos, rooted in mass marketing culture, are reshaping the language of advertising, affecting the flow of information. Raises question about the society that creates and receives music videos. (MS)

A study involving eight elementary students suggested that active discrimination training can alter children's consumer responses to televised advertisements, and such training can take place with minimal teacher effort and classroom time. (Author/CL)