Examined 136 recent television ads to analyze the treatment of older persons. Results showed a significant absence of the elderly in television commercials. Suggests that educators must become assertive in helping both the older person and advertisers portray older people more positively and realistically. (JAC)

The authors examine all the possibilities for a media study. (MR)

A total of 545 middle-class White boys and girls having an average age of 10.67 years completed a 28-item scale after viewing a television commercial. Factor analysis yielded two interpretable factors: "entertainment" and "irritation-boredom." Related issues and their ethical implications are discussed. (Author/RH)

Reports that all indices of political change tested were found to correlate significantly with exposure to televised political advertisements in the 1975 Chicago mayoral campaign. Notes that the correlations were not significantly different among voters with high, medium, and low levels of political involvement. (GT)

Concludes that "key visuals" (single frames of artwork storyboards or finished television commercials that sum up the creative strategy of the whole commercial) can be used to pretest the interest levels of viewers in television commercials. (GT)

Concludes that a single television counter advertisement concerning a brand of aspirin did not cause viewers to lessen appreciably their attitude favorability toward the brand. (GT)

Assessed impact of television commercial based on controlled-drinking principles. Measures were taken 12 months prior to start of campaign and 3 weeks after campaign from regular drinkers of general public whose drinking behavior was known to be unaffected by previous antidrug advertising campaign. Found that advertisement reduced intake provided…

Argues that Channel One has brought about a serious escalation of commercialism in the classroom because of three common and incorrect assumptions--that ads are neither significant, effective, nor harmful. (PRA)

Objective : To assess the impact of televised alcohol commercials on adolescents' alcohol use. Methods : Adolescents completed questionnaires about alcohol commercials and alcohol use in a prospective study. Results : A one standard deviation increase in viewing television programs containing alcohol commercials in seventh grade was associated…

Applying knowledge of myth to the milieu of commercial television programming, this paper focuses on the way myth was generated in an advertising campaign that featured Lee Iacocca, chief executive officer of Chrysler Corporation, during the period of 1979-1982, when Chrysler moved from the edge of bankruptcy to financial stability. After…

This paper addresses the issue of non-prescription drug commercials appearing on commercial television and the impact that they have on children. Self-regulatory standards set by the National Association of Broadcasters are cited, and research concerning children and drug commercials is discussed. A brief bibliography is attached. (RAO)

The results of a comparison of television programming for children in the United States, Canada, Japan, and the democracies of Western Europe are presented. It was found that: in European countries no advertiser is allowed to sponsor a children's program, almost none of these programs carries commercials, and except in Italy, no host of a…