This essay is a personal reflection on the implementation of "Creating Critical Viewers," a national media literacy program sponsored by the National Academy of Television Arts and Sciences (NATAS), an industry association, in 1995. The television industry's decision to develop a media literacy curriculum in the 1990s was a powerful…

During December 1980 a five-member delegation from the Beijing (Peking) Broadcasting College's Communication Education Department visited comparable U.S. university departments. Author interviewed Zhu Yujun, only woman in the delegation, who lectures on film production in the department of television production. (PD)

A lecturer in the School of Education, Nottingham University, contends that teaching about the media need not be an elaborately complex business. He suggests some of the constituents of a worthwhile course, the nature and effects of television images, and areas for further investigation. (PD)

Television, the author asserts, is the overwhelming factor in the continuous education and socialization of people of developed nations. Examines criticism of mass media's potential for behavior modification and subconscious manipulation. Advocates alternative uses of television based on Paulo Freier's "total language" approach, to teach…

Outlines the restrictions on videotaping television for educational purposes in England, which arise from the complexity and number of copyrights involved. Discusses possible changes in the law to allow videorecordings without permission but subject to a payment of a fee to be used to recompense copyright owners. (JMF)

Offers six proposals for integrating children's television viewing experiences into educational curriculum, including notions of how educated viewers use medium, how medium functions, television viewing, student influence on way medium is used in society, total community involvement, and qualifications for teachers of television. (EJS)

A secondary teacher in Hawaii's Kamehameha schools describes how she teaches her students about video and television production. Because it is a school for native Hawaiians, the program emphasizes cultural documentation. Through the program, students learn to research, interview, organize video footage, write, rewrite, and use technology. (SM)

Television viewing is shaping all of us and especially young people, far more than we know, and perhaps more than we are shaping ourselves. On television Americans see a lot of alcohol consumption; few old people; and many policemen, doctors, lawyers, judges, and law-breakers, but few blue collar workers, artists, salespeople, clerks, or…

This paper discusses WNET-TV's response to an HEW Request for Proposals concerning the development of critical television viewing skills. Two factors that should be considered when planning the implementation of a critical viewing skills curriculum in public education are identified--where and how to fit critical television viewing into the…

Do textbooks matter in an ever-changing field of broadcast journalism? Are some teaching materials irrelevant or out of touch with equipment needs, or lack thereof, at small institutions? Noting that these questions need to be considered when evaluating broadcast or mass communication writing and production textbooks by national companies, this…

The experience of Thames Television in presenting an educational series during prime time is described. "The Botanic Man," a series on ecology, is a rating success. Several difficulties encountered in collaboration efforts and follow-up activities, including courses and workbook publications, are identified. (JMF)

This article considers the physiological, psychological, and aesthetical parameters of video on two levels--practical and conceptual. Physiological effects and processes are defined as those which occur within a human being when viewing a video event, while videopsychology focuses on how people use the medium of video and the possibilities for…

This article argues that the time has come for the development of a curriculum for the education of television audiences. Describes three goals of this curriculum: (1) the inculcation of pictorial literacy, (2) the demythification of the media, and (3) the analysis of the family context in which television viewing is received. (JDH)

An expanded definition of the English curriculum includes a discriminating study of the dominant media in our culture: film, television, and even computers. (Author/JM)

Children's television viewing experiences are discussed as interaction between children and television rather than as something done to children. Selection and application of television literacy curricula in schools--available curricula, media experiences and cognitive sophistication of students, goals of curriculum, teacher and parent role in…