Discusses two studies to teach children to be more critical of commercial appeals by showing them instructional films that teach how commercials attempt to persuade. Indicates that those who view the most television gain most from the films. (JMF)

Outlines the development of a secondary school curriculum for teaching the following critical television viewing abilities: to evaluate and manage one's own television viewing behavior, to question the reality of television programing, to recognize the persuasive arguments on television, and to recognize the effects of television on daily life.…

Discusses the development of critical televiewing curricula in relation to their stated goals and content. Outlines four underlying constructs: intervention, goal attainment, cultural understanding, and literacy. (JMF)

Discusses the development of curricula to make children more critical evaluators of television content. Evaluates the extent to which children learned the content of the curricula, applied it to their reasoning about television programs, and used it to mediate between exposure to selected content and the effects of that content. (JMF)