Finds that soap operas analyzed in 1994 contain more frequent sexual incidence on an hourly average, both within the same soaps analyzed a decade earlier and even more so on two additional very popular soaps. Shows that the more frequent sex centers on physical intercourse, primarily among partners not married to anyone; and sexual activity is…

Examines the relationship between agressive attitudes and violence on television, concluding that there is a positive correlation. (RB)

Although previous research has attempted to encompass such overlapping concepts as needs, functions, motives, and gratifications obtained from mass media exposure, no serious attempt has been made to answer the question, "Why do so many people spend so much time watching television?" This project focused on obtaining motives and gratification…

A 1977-1978 study revealed that intimate sexual acts on commercial prime time television occurred once or more per hour but that there was a distinct downward slope in the overall rate of occurrence from 1976 to 1978. The most prevalent sexual references were to intercourse among nonmarried partners. (GT)

Examines the effects on students of watching "Channel One." Finds a direct effect in that those who watch a television news show in the classroom learn more news and want to buy more of the products they see advertised than those who are not exposed to the program. (RS)

Investigates the effects of various programing strategies, commonly employed by the television networks, on program popularity for children. Strategies include counterprograming by type, block programing by type, inheritance effects, starting time, program familiarity, and character familiarity. Confirms the effects of starting time and program…

Examines a census of 1,757 major characters added to broadcast network lineups through new season programming from 1966 to 1992. New characters are examined in terms of gender, age, race/ethnicity, and occupational patterns occurring across 27 years of network program activity. (Author/AEF)

Three antecedent variables were examined to determine their effects on children's attitudes toward aggression--the child's exposure to television violence, his perceptions of his family's attitudes toward violence, and the family's socioeconomic status. Questionnaires which were completed by 434 fourth through sixth grade boys elicited responses…

A previous study (EM 009 547) found that the most favorable attitudes of boys toward aggression existed when there was high exposure to television (TV) violence, ambiguous family attitudes toward aggression, or low socio-economic status. This study sought to examine the same three variables with respect to girls. Subjects, who were 404 fourth…

Projecting data from this content analysis, the authors concluded that viewers who watch one hour of prime-time programing each evening throughout the year would see over 2,700 irregular driving acts; over 250 acts in which people are endangered; 80 auto-caused deaths and injuries; and only 15 cases of seat-belt usage. (PD)

A description of the current status of television and radio exposure among five to nineteen year-old British children. (Author)

Examines the portrayal of intimate sexual behavior on soap operas and concludes that soap operas have more sexual content than do prime-time programs, but the types of intimacies differ. Notes that soap operas are potentially a major force in the transmission of values and sexual information to youthful viewers. (PD)

A generally held hypothesis is that greater family interaction will increase agreement between mother and child on reports of television viewing habits. This initial study sought to determine the extent of such agreement between mother and child, and to analyze the role of frequency of family interaction in their coorientation toward television…

Tested hypotheses that action/adventure characters are perceived by teenagers as likely to engage in antisocial conflict resolution; situation comedy/family drama characters, in prosocial modes. Also tested was hypothesis that, as favorite character's perceived use of a mode increases, so does the viewer's intention to use the same mode. (SW)