Continues the criticism of the Gerbner et al. Study of the cultivation effects of television on viewers. Argues that it makes unwarranted claims and contains methodological errors. (JMF)

Presents three scales for measuring relationships between adolescent television viewers and the television content consumed by them. (MH)

Studied the effects of the February 20, 1980, debate involving seven Republican candidates. Results strongly suggest that watching a televised debate early in the presidential primary season can increase respondents' interest in, and knowledge about, the campaign. (PD)

Results indicate respondents do not identify medium-specific or program-specific uses. Lack of differentiation suggests: (1) additional assessment of the relationship of medium and content is needed and (2) medium and content should be considered related variables in uses and gratification research, and research not incorporating their interaction…

Replies to Paul Hirsch's rejoinder to Gerbner et al's findings on cultivation analysis. (See EJ 240 175-177.) Addresses the use of the National Opinion Research Center/ General Social Surveys. Concludes that Hirsch's appraisal of cultivation theory and his reasons for rejecting the concepts of mainstreaming and resonance are unwarranted and…

Examines television industry's portrayals of various occupations and personality types in television dramas. Raises questions about these one-sided portrayals and their affect on viewers. (PD)

Examines the statistical evidence presented by George Gerbner and his colleagues to support the assertion that television viewing cultivates distorted perceptions of the world. Points out discrepancies in the items, samples, and coding categories employed and concludes that the cultivation hypothesis lacks empirical support. (JMF)

Looks at the type of political television commercial (image or issue) and the length (five minutes or sixty seconds) and compares the effects of the type and length on candidate evaluation, recall of commercial content, and the likelihood of voting for the candidate. (MH)

Attempts to gauge the volume and contents of a television program exchange between the Eurovision and Intervision TV networks linking Western and Eastern European nations. (MH)

Questions the basic approach and findings of the Gerbner et al.'s study of the effects of television viewing on viewers' feelings of fear, suspicion, and alienation. Demonstrates that the cultivation effect is not supported by the data and outlines three plausible explanations for the absence of cultivation effects. (JMF)

Explores differences among Black adults in their attitudes and behavior toward television and the social processes accounting for these differences. Indicates that variation in attitudes and behaviors toward television is systematically related to differences among Black adults in their exposure to the medium, subjective orientation, and…

Studies the relationship between children's perceptions of the news and learning, and the effect of televised news story context on their perceptions. Explores the effect of news story context on learning through perceptual variables: liking the story, liking the program, believing the story, and understanding the function of the story. (JMF)

Findings are consistent with the view that individuals who are apprehensive about crime and victimization find crime drama particularly exciting and that this excitement induces more intense evaluations of the shows. Findings are also compatible with the selective exposure hypothesis that apprehensive viewers are particularly attracted to crime…

Advances an expectancy model which holds that exposure to media is more likely if gratifications as a result of this exposure are both highly expected and highly valued. (PD)