THIS RESEARCH STUDY WAS DESIGNED TO ANSWER 3 QUESTIONS CONCERNING THE DIRECTION AND DIRECTORS OF EDUCATIONAL TELEVISION STATIONS--(1) WHAT ELEMENTS OF DIRECTOR BEHAVIOR APPEAR MOST OFTEN IN JUDGMENTS OF DIRECTOR EFFECTIVENESS MADE BY TV STATION MANAGEMENT PERSONNEL, (2) WHAT ARE THE NON-BEHAVIORAL CHARACTERISTICS (I.E., AGE, EDUCATION, WORK…

A total of 155 nonlabeled, normal adults and 28 labeled, schizophrenic adults were interviewed in a study to determine differences in the two groups' perceptions of television utility and reality. Hypotheses were formulated concerning expected differences in the reported importance of television in interpersonal communication, relaxation, and…

Reports that prime time network television programing has more than three drinking incidents per hour, with hard liquor the drink of choice. (FL)

Dispels the notion that television is a "cool," or noninvolving medium, at least for preschool children. (RB)

Research explains why some television editorials are effective in altering attitudes and behavior while others are not. (RB)

Indicates that prime-time television presents a remarkably consistent portrayal of the world across program genres and that it offers few scheduling alternatives to avoiding violence-laden adventure programs. Finds that the average viewer has little opportunity to exercise any kind of choice in viewing. (JD)

Indicates that (1) less affluent, less educated, and divorced and separated respondents are more inclined than others to watch television to avoid the negative moods that often coincide with solitude and unstructured time; and (2) personality dispositions and internal states are more likely to dictate media use than vice versa. (JD)

Provides support for the hypothesis that a causal relationship exists between exposure to television violence and aggressive behavior in children. (MH)

This study designed to measure the audience appeal and teaching effectiveness of television programming in the Sesame Street format for Swedish children was conducted in a nursery school setting. A Swedish pilot program, SESAM, based half on American material, was shown to a total of 79 children between the ages of 4 and 6, and the effects were…

Despite its unusual potential, both educational and social, it seems that Sesame Street may be exposing children to unnecessary aggression...(which) often goes unpunished and, occasionally, is actively rewarded." (Author)

This study explores differences among black adults in their attitudes and behavior towards television and the social processes which determine these differences. A recursive structural equation model was employed to interpret patterns of direct and indirect effects among a set of variables representing demographic and socioeconomic…

A description of the current status of television and radio exposure among five to nineteen year-old British children. (Author)

Data analysis from television-viewing surveys suggests that people are not "glued to the box." Rather, the level of repeat-viewing of television--about 60 percent--suggests that television fills the gap between other activities and that the reason people watch television is that they have "so much time to kill." (PD)

Traces various behavioral problems in young children to sensory overkill from repetitious auditory and visual television experiences. (MH)

Offers evidence that exposure to television violence can increase childrens' tolerance of real-life aggression. (MH)