Reports that both the overall diversity and the "specialized appeal" diversity of television programing were greater in 1948-1954, when there were four national television networks (ABC, CBS, DuMont, and NBC), than in 1955-56, following the demise of the DuMont Network. (GT)

A brief preview of a recent study which is attempting to determine if the data presented in Television in the Lives of Our Children'' is still valid in 1970. (AK)

A study of the impact of "All in the Family" on children concentrates on why they watch, how well they understand the plot, most and least admired characters, and information conveyed about standards of adult and family behavior. (LS)

Assesses the state of satellite news gathering (SNG) among commercial broadcast, nonsatellite stations in the United States. Finds that 75 percent of the stations set SNG feeds but that only 50 percent have their own SNG equipment. (RS)

Examines which firms and products best predict media coverage of the oil industry. Reports that price variations in testing oil and gasoline correlate with the extent of news coverage provided by network television. (MM)

A study gathered information from "Variety" about production costs and final 32-week season ratings for prime-time series in order to determine what effect ratings have on whether a program is cancelled. The cancellation threshold against which these series could be judged was based upon final regular-season Nielsen ratings information.…

Anticipating government relaxation of guidelines for public affairs programing on television (the Federal Communications Commission--FCC--has already deregulated radio programing), researchers analyzed 1978 programing data for commercial television stations to determine percentages of informational (news plus public affairs), local, and…

In an effort to assess the potential impact of cable television on broadcasting statistical techniques were used 1) to estimate cable penetration, 2) to build a model describing how the audience divides its viewing among available signals, and 3) to assess relationships between audience and revenue and between revenue and programming. These…

An analysis of the prime time television offerings of the three commercial network-affiliated television stations in Rochester, New York, revealed that nonentertainment programing was minimal (5 percent) and that entertainment shows of all types predominated during prime time. (GT)

Compares the news values of small and major market television stations. Finds that major market stations place more emphasis on fires, crime, and accident, but also emphasize local government and politics. (MM)

In 1970, the Federal Communications Commission passed the Prime Time Access Rule, which directly affected the participation of the three commercial television networks in the production, transmission, and syndication of prime time programs. The result of this decision, as modified over the years since 1970, has shaped the television industry with…

A study was initiated to answer questions concerning television programing during "people's time" in a medium-sized market. "People's time" is defined as local prime time from 4:00 p.m. to 8:00 p.m. as contrasted with prime or network time and is considered a time when local broadcasters have an opportunity to serve their audience's…

Data from three representative national surveys were studied to determine to what extent profiles of television viewers of different levels of viewing frequency fit with expectations based on theory and earlier research. A group of 4,552 respondents were surveyed in 1975, 1976, and 1978 by personal interviews and were classified as to status as…

The opening statement of Senator John O. Pastore for the hearings on the Surgeon General's Report on Television and Social Behavior is presented. His first few comments are directed toward summarizing the history of the report and of the Scientific Advisory Committee, with some remarks about the selection of the Committee. The critical importance…

Potential profits in terms of advertising supports and audience size are usually the determinants of what entertainment programs are broadcast on television. Interviews conducted with children, adolescents, and adults show that understanding of this economic basis for the selection process for entertainment programming increases with age. This…