Two major objectives of the Alternatives in Children's Broadcasting Project were to determine the extent of the influence of violence in children's television and to determine if children's interest in prosocial programming makes it a viable alternative to violence programming. Both adults and 8-10 year old children were surveyed about their…

SURVEY AND TESTING TECHNIQUES USED BY THE BRITISH BROADCASTING CORPORATION IN THE YEARS 1952-63 TO ANSWER QUESTIONS OF INTEREST TO TELEVISION PLANNERS INDICATE METHODOLOGY FOR FUTURE PLANNING RESEARCH. TO ANSWER THE BASIC QUESTION--WHAT PEOPLE ARE AVAILABLE FOR WATCHING AND LISTENING--BBC USED THE METHOD OF HAVING 2981 MEMBERS OF A NATIONAL SAMPLE…

Reprint from American Education, August-September 1969.

The suggestions for planning, running, and evaluating minority television programing presented in this handbook are based on the experience and example of the FIESTA project (Tucson, Arizona). After initiating the reader into the topic of minority programing, the document disucsses the following topics: broadcast research, origins of the FIESTA…

Notes that to succeed in television both the audience and what is trying to be achieved with them must be known. Also important is a knowledge of what appeals to the audience, what their needs and interests are, and how the educational objectives planned for them can connect with these characteristics. (Author/AM)

LIGHTING IS A VERY IMPORTANT ASPECT OF CLOSED-CIRUIT TELEVISION OPERATION. BETTER TELEVISION LIGHTING IS OBTAINED THROUGH CAREFUL PLANNING AND PURCHASING. SEVERAL IMPORTANT FACTS ABOUT THE PRACTICAL EDUCATIONAL APPLICATION OF LIGHTING IN A CLOSED-CIRCUIT TELEVISION STUDIO ARE PRESENTED. IN EARLY STAGES, LIGHTS WERE USED FOR PORTABLE ARRANGEMENTS.…

Analyzes factors influencing market shares such as program characteristics, station characteristics, and market characteristics, and concludes that station characteristics are dominant factors in explaining variations in program ratings and the frequency assigned is the dominant station characteristic. (MH)

Six studies and an overview focus on the amount and character of the violence portrayed on television (TV), the circumstances and milieu in which this violent fare is created, and the formal and informal influences which affect the selection and prohibition of TV content. The overview serves as an introduction to the six studies and summarizes…

Notes that not the least of conditions contributing to the bond of researcher producer cooperation is the challenge of calling into question widely held beliefs about children and how they learn, particularly where the possibilities for using television are concerned. (Author/AM)

The results of a survey of four kinds of television-based educational programs are presented. The study examined the developmental steps which preceded the production of Sesame Street by Children's Television Workshop, of the Chicago TV College, of Telekolleg of Germany, and of the Advocates; the aim was to identify developmental models to be used…

The early development, prebroadcast research, early production concepts, formative research, summative research, evolution of production, and promotion and outreach activities of "The Electric Company" (TEC) are presented. Conclusions discuss (1) the uncertainty of the future of TEC despite its success and positive reception as an…

Offers an analysis of the interaction between research and programing in public radio and television licensees, examining the impact of ascertainment and research procedures on public station program planning and evaluation. It is suggested that even without regulations, most stations would continue with some form of ascertainment and research.…

Although the use of television in school health education programs is still in its infancy, it is clear that health educators can use the medium to deliver information and persuasive messages. Four possibilities for using television in health education are described. (Authors/PP)