Methods of Presentation used in Clio-Winning Television Commercials.

Reid, Leonard N.; And Others

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Peer reviewed

ERIC Number: EJ327768

Record Type: Journal

Publication Date: 1985

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Methods of Presentation used in Clio-Winning Television Commercials.

Reid, Leonard N.; And Others

Journalism Quarterly, v62 n3 p553-58,691 Aut 1985

Concludes that (1) the message structure of highly creative television commercials tends to differ from that of television commercials from the general population of television advertising and (2) there is a difference in the message structure of highly creative commercials across cultures. (FL)

Descriptors: Awards, Content Analysis, Creativity, Production Techniques, Television Commercials, Television Research

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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