Network TV Sex as a Counterprogramming Strategy during a Sweeps Period: An Analysis of Content and Ratings.

Shidler, Jon A.; Lowry, Dennis T.

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Peer reviewed

ERIC Number: EJ508162

Record Type: Journal

Publication Date: 1995

Pages: N/A

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ISSN: ISSN-1077-6990

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Network TV Sex as a Counterprogramming Strategy during a Sweeps Period: An Analysis of Content and Ratings.

Shidler, Jon A.; Lowry, Dennis T.

Journalism and Mass Communication Quarterly, v72 n1 p147-57 Spr 1995

Concludes that where there are sweeps periods, there may or may not be more sex, depending on which network is analyzed. Notes that ABC cut its number of sexual behaviors per hour by almost half, while Fox more than doubled its rate per hour. (SR)

Descriptors: Content Analysis, Higher Education, Programming (Broadcast), Sexuality, Television, Television Research

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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Author Affiliations: N/A