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Gerbner, George – Issues in Science and Technology, 1987
Discusses the portrayal of science and scientists on prime-time television and assesses the impact that it has on public conceptions of science. Reports that television cultivates a less than favorable orientation toward science and scientists. Offers recommendations for improvement. (ML)
Descriptors: Commercial Television, Mass Media, Nonformal Education, Popular Culture
Corporation for Public Broadcasting, Washington, DC. Office of Communication Research. – 1981
A five-study evaluation assessed the appeal of Over Easy to its target group and its effectiveness in meeting stated objectives. Aimed at viewers over the age of 55, the daily, half-hour magazine-format program produced by KQED-TV San Francisco, is intended to inform them, encourage positive attitudes about aging, and encourage interaction among…
Descriptors: Aging Education, Mass Media Effects, Middle Aged Adults, Older Adults
Kaplan, Don – School Library Media Activities Monthly, 1986
Reviews research on the relationship between children's television viewing and their school achievement and describes learning activities related to television that are designed to teach vocabulary, grammar, and reading comprehension; promote independent reading; and encourage students to become more critical viewers. (Author/EM)
Descriptors: Academic Achievement, Commercial Television, Critical Thinking, Elementary Secondary Education
Enochs, Larry G. – 1988
The Search for Solutions (SFS) film series has been a popular and important component of many school science programs ranging from elementary to college level. Phillips Petroleum Corporation, funding agent for the SFS, reported that by 1984 some 26,000 schools, 83 percent of all public and private schools, had used the series. In addition, some 84…
Descriptors: Achievement, College Science, Elementary School Science, Elementary Secondary Education

Hepburn, Mary A. – Social Education, 1997
Summarizes a wealth of evidence establishing a causal relationship between television viewing and violence. Outlines a series of corrective measures available within the fields of media literacy, public policy, and education. Briefly discusses related issues such as government versus self-regulation, and First Amendment protections. (MJP)
Descriptors: Critical Viewing, Elementary Secondary Education, Mass Media Effects, Mass Media Role

Hepburn, Mary A. – Social Education, 1997
Provides background information and learning activities for six areas of inquiry concerning media literacy and violence. These are (1) "Monitoring 'Action' in TV Cartoons"; (2) "To Market, To Market (Share)"; (3) "What's 'Educational' Anyway"; (4) "Rating the TV Rating System"; (5) "Nine Risks of TV Violence"; and (6) "Teenagers in the News." (MJP)
Descriptors: Content Analysis, Critical Viewing, Elementary Secondary Education, Journalism