Descriptor
| Television Surveys | 2 |
| Advertising | 1 |
| Attitudes | 1 |
| Audiences | 1 |
| Children | 1 |
| Commercial Television | 1 |
| Individual Characteristics | 1 |
| Information Seeking | 1 |
| Information Utilization | 1 |
| News Media | 1 |
| News Reporting | 1 |
| More ▼ | |
Source
| Journal of Broadcasting | 1 |
Author
| Atkin, Charles K. | 2 |
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Peer reviewedAtkin, Charles K. – Journal of Broadcasting, 1978
A set of surveys was conducted among elementary school students to provide basic information on exposure patterns to television newscasts on the local and national level. (Author/STS)
Descriptors: Children, Commercial Television, News Media, News Reporting
Download full textAtkin, Charles K.; And Others – 1971
The effects of spot television commercials during political campaigns were studied. A telephone survey was conducted to see what effect such commercials had on voters in the 1970 Wisconsin and Colorado gubernatorial elections. The results showed that this approach is the most efficient way of reaching a vast majority of the electorate, although it…
Descriptors: Advertising, Attitudes, Audiences, Individual Characteristics
