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Broadcast Television2
Educational Television2
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GOLDSTEIN, MARSHALL N.2
SHEPHERD, JOHN R.1
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Oregon2
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EDUCATIONAL TELEVISION PROJECT. PRELIMINARY REPORT 1.
GOLDSTEIN, MARSHALL N.; AND OTHERS – 1960
A TOTAL OF 1,024 INTERVIEWS WITH TELEVISION CABLE USERS IN EUGENE, OREGON, WERE CONDUCTED TO INVESTIGATE THE NATURE AND SOURCES OF RESISTANCE TO THE USE OF EDUCATIONAL TELEVISION. THIS REPORT PRESENTED AN INTRODUCTION TO THE SUBJECT. THE INVESTIGATORS CONCLUDED THAT THE PERSON LEAST RESISTANT TO EDUCATIONAL TELEVISION COULD BE DESCRIBED AS…
Descriptors: Broadcast Television, Educational Television, Interviews, Surveys
AN EXPERIMENT IN INCREASING THE AUDIENCE FOR EDUCATIONAL TELEVISION. EDUCATIONAL TELEVISION PROJECT, PRELIMINARY REPORT 5.
GOLDSTEIN, MARSHALL N.; SHEPHERD, JOHN R. – 1963
SEVERAL EXPERIMENTAL AND CONTROL GROUPS OF TELEVISION USERS WERE SELECTED TO RECEIVE FORMS OF MAILED STIMULI, INCLUDING SEVERAL FORMS OF PROGRAM INFORMATION SOURCES, PLUS A SERIES OF PERSONAL LETTERS URGING THE VIEWER TO USE EDUCATIONAL TELEVISION. FINDINGS SHOWED THAT THE PROMOTION OF EDUCATIONAL TELEVISION VIEWING, REGARDLESS OF THE THEMATIC…
Descriptors: Broadcast Television, Educational Television, Opinions, Program Evaluation