"The present study is an initial attempt to assess the impact of blacks on television for both white and black viewers. Then, among white viewers, our interst is in determining to what extent racial attitudes affect reaction to the greater presence of TV blacks." (Authors)

Investigates the effects of various programing strategies, commonly employed by the television networks, on program popularity for children. Strategies include counterprograming by type, block programing by type, inheritance effects, starting time, program familiarity, and character familiarity. Confirms the effects of starting time and program…

A description of the current status of television and radio exposure among five to nineteen year-old British children. (Author)

One of Detroit's two black-owned and -operated television stations began broadcasting in October, 1975, as an independent, nonnetwork-affiliated channel. The diffusion theory of Rogers and Shoemaker, which assumes that adoption of an innovation is affected by the potential adopter's perception of the innovation's attributes, was applied in a…