Discusses the availability of research on the makeup of audiences for public television as well as the need for and uses of such data. The public television audience is characterized as generally the well-educated, affluent minority. (JMF)

A survey was conducted to ascertain the reactions of viewers and legislators to a public television series, "Today in the Legislature," which presented videotaped segments of a nine-week session of both the Florida House of Representatives and Senate. The results showed that viewers felt the program was informative, that their…

During the gavel-to-gavel coverage by public television of the Watergate Hearings of the Select Committee on Campaign Practices, audience makeup and attitudes in Florida were surveyed and profiled. Findings showed that blacks were attracted in greater proportion than whites, and males more than females. Spanish-speaking persons tended to avoid the…

A study was made by the Communication Research Center, Florida State University, of Florida's public television audience during the 1974 impeachment proceedings against President Nixon. The results of the study showed that the public television audience of the Judiciary Committee's hearings was small. Other questions studied--attitudes toward…

A total of 431 households in Tallahassee, Florida, were contacted to ascertain community perceptions of social policy issues, as required of television stations applying for license renewal. It was found that 10 percent of those contacted could think of no problems; 14 percent could not name a national problem, and 35 percent could not name a…

A telephone survey was conducted in an attempt to test the veracity of some of the traditional questionnaire items commonly associated with the assessment of the Public Television image. The results of the survey indicated that items commonly used in these assessments (production competency, worthwhileness of minority programing, interest of the…