Based on data collected by several individuals in recent years, this report is intended to provide an overview of American public broadcasting and its audiences. The size, characteristics, and viewing patterns of public, noncommercial television viewers are described. Among the findings cited in the report are the following: (1) 80 percent of…

A study of four public television stations was conducted in 1972 as part of a Ford Foundation research project. The major focus of the study was on WNET-TV, a very high frequency (VHF) station. The viewer population was sampled by random telephone dialing. In 5025 interviews, questions were asked concerning viewer characteristics, viewing hours,…

To parallel a study done by Schramm, Lyle and Parker (1961), data were gathered from first, sixth, and tenth grade students about television viewing during a week in early May, 1970. Results of analyses of the data suggest several points: Compared to children in the same age group ten years ago, children are spending more time watching television;…