Descriptor
| Television Research | 3 |
| Television Surveys | 3 |
| Television Viewing | 3 |
| Higher Education | 2 |
| Mass Media Effects | 2 |
| Attitude Measures | 1 |
| Audience Response | 1 |
| Commercial Television | 1 |
| Factor Analysis | 1 |
| Grade 11 | 1 |
| Grade 7 | 1 |
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Source
Author
| Walker, James R. | 3 |
| Bellamy, Robert V., Jr. | 1 |
Publication Type
| Reports - Research | 3 |
| Speeches/Meeting Papers | 3 |
Education Level
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Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Walker, James R. – 1987
Noting that perceived violence in society has been found to be positively and significantly related to television viewing and especially related to the viewing of highly violent television, a study examined the relationship between MTV (Music Television) viewing and perceived violence in society. Subjects, 116 seventh grade students and 107…
Descriptors: Grade 11, Grade 7, Mass Media Effects, Secondary Education
Walker, James R.; Bellamy, Robert V., Jr. – 1989
An exploratory study focused on usage patterns of television remote control devices (RCDs), examining how and why individuals use television RCDs to "graze." The study identified the gratifications obtained from RCD use and evaluated their relative importance in accounting for variations in RCD use. Subjects were 455 undergraduates in…
Descriptors: Factor Analysis, Higher Education, Mass Media Effects, Mass Media Use
Walker, James R. – 1988
To identify the descriptors most frequently associated with four popular television talk show hosts and to isolate the fundamental dimensions of the images of those talk show hosts, a study surveyed 209 students from Memphis State University and the University of Arkansas (Little Rock) about their impressions of Johnny Carson, David Letterman,…
Descriptors: Attitude Measures, Audience Response, Commercial Television, Higher Education
