During the week of May 20-26, 1974, a telephone survey to determine television viewing patterns was conducted in the six-county Chicago metropolitan area. For the 4,662 respondents, data were collected concerning family characteristics and time spent watching the various programs offered by WTTW, Chicago's public broadcasting station. Nearly 43%…

The findings of a 1973 study covering the performance of Sesame Street and The Electric Company in ghetto communities are reported briefly. The steps taken to repeat the methodology of earlier Sesame Street studies are described. Data are given on: penetration of Sesame Street among preschool children in Bedford Stuyvesant, East Harlem, Chicago,…

Three major themes dominated the results of a 1973 survey conducted for the Children's Television Workshop in ghetto areas of New York, Chicago, and Washington, D.C. First, comparison of survey data with data from studies conducted in 1970 and 1971 showed that Sesame Street had become an institution with ghetto children, its penetration and…

As a follow-up to a 1970 study, interviews were conducted in 1971 in four ghetto communities (Bedford Stuyvesant, East Harlem, Chicago, and Washington, D.C.) to determine the extent to which Sesame Street was reaching preschool age children as compared to the previous year. The program's success was demonstrated by continued growth in audience,…