A SURVEY WAS CONDUCTED TO REPORT THE STRENGTHS AND WEAKNESSES OF CLASSROOM LEARNING OF FOREIGN LANGUAGES BY MEANS OF INSTRUCTIONAL TELEVISION (ITV) COURSES. THREE GENERAL CATEGORIES OF DISCUSSION WERE PRESENTED--(1) THE CORROBORATION OF IMPRESSIONS, (2) THE PROFESSION'S IMAGE, AND (3) THE USE, PROBLEMS, TECHNIQUES, AND RESEARCH IN ITV. DISCUSSIONS…

A public television station in New York, WNET, conducted a survey of its potential audience. The purposes of the study were to determine: (1) the demographic characteristics of the station's members, non-member viewers, and non-viewers; (2) the image that the station conveys to the public; (3) the perceived importance of premiums as an inducement…

A study of four public television stations was conducted in 1972 as part of a Ford Foundation research project. The major focus of the study was on WNET-TV, a very high frequency (VHF) station. The viewer population was sampled by random telephone dialing. In 5025 interviews, questions were asked concerning viewer characteristics, viewing hours,…

In 1970, three studies were conducted for the Children's Television Workshop in the ghetto areas of Bedford Stuyvesant and East Harlem in New York City and Washington, D.C. The Bedford Stuyvesant study was designed to establish a reliable reading on the penetration of Sesame Street in low income areas and to determine whether or not the program…

AN ASSESSMENT WAS MADE OF THE EXTENT, STRENGTH, AND WEAKNESS OF CLASSROOM LEARNING OF FOREIGN LANGUAGES THROUGH TELEVISION. INFORMATION WAS GATHERED BY MAIL, THROUGH VISITING 16 LANGUAGE PROGRAMS IN 15 AREAS OF THE COUNTRY, AND BY INTERVIEWS WITH TELEVISION AND CLASSROOM TEACHERS, SCHOOL ADMINISTRATORS, TELEVISION PROGRAM DIRECTORS, AND STUDENTS.…

The findings of a 1973 study covering the performance of Sesame Street and The Electric Company in ghetto communities are reported briefly. The steps taken to repeat the methodology of earlier Sesame Street studies are described. Data are given on: penetration of Sesame Street among preschool children in Bedford Stuyvesant, East Harlem, Chicago,…

Three major themes dominated the results of a 1973 survey conducted for the Children's Television Workshop in ghetto areas of New York, Chicago, and Washington, D.C. First, comparison of survey data with data from studies conducted in 1970 and 1971 showed that Sesame Street had become an institution with ghetto children, its penetration and…

As a follow-up to a 1970 study, interviews were conducted in 1971 in four ghetto communities (Bedford Stuyvesant, East Harlem, Chicago, and Washington, D.C.) to determine the extent to which Sesame Street was reaching preschool age children as compared to the previous year. The program's success was demonstrated by continued growth in audience,…