Discusses the availability of research on the makeup of audiences for public television as well as the need for and uses of such data. The public television audience is characterized as generally the well-educated, affluent minority. (JMF)

A telephone survey was conducted in the TV Ontario major market areas to determine the potential for television based learning systems, which would include a television component, a variety of possible print components, and access to individual or group instruction by telephone or in person. The potential audience for a learning system of this…

A study examined viewer recall of television commercial content as influenced by both commercial spot positioning within breaks and the congruence or dissonance of the affective (emotionally evocative) formats of the program contexts and commercials. Objectives were to determine whether commercials will have greater rates of viewer recall if: (1)…

In February 1980, personnel from WKNO-TV and the College of Education at Memphis State University conducted a study to determine the usage and effectiveness of the 1979-80 in-school programming and future needs for instructional television services provided by the Memphis Community Television Foundation and broadcast through WKNO-TV, Memphis, and…

Many television viewers construct their social reality from media content as well as from sensory and interpersonally communicated information. One aspect of this media-influenced social reality is television viewers' estimates of crime in society, or their fear of criminal victimization. Several media-effects studies have demonstrated the…

This paper reports the summative evaluation of the part-time learning project "Women and Politics," based on a 2-day forum sponsored in November 1986 by the Ryerson Polytechnical Institute (Toronto, Canada) and the Committee for '94. The project consisted of a 6-part series featuring the speeches, workshops, and question periods from the…

The Corporation for Public Broadcasting participated in the 1993 Yankelovich Youth Monitor in order to determine information about kids and television viewing in 1990s. The Youth Monitor is a study of 1,200 children ages 6-17 conducted with an in-home interview in randomly selected households throughout the United States. The study asks kids a…

This report presents basic information on the Austin Independent School District's (AISD) Cable Channel 8 which began broadcasting in 1982. Information was collected through a review of Cable 8 schedules and 1983 surveys of AISD administrators, teachers, and parents and community members. Channel 8 broadcasts 24 hours a day with about 12 hours of…