Reviews the current Violence Profile (number 8) which reports on fall 1976 television network programing. The discussion includes comment on the violence index and the risk ratio sections of the profile, but does not cover the third section of Gerbner's profile, cultivation index. (JEG)

The Cultural Indicators Research Team's analysis of the CBS report suggests that the Gerbner Violence profile is defined too broadly, and composed of an arbitrary set of measures; employs faulty units of analysis; is inadequate on the basis of time sampled; and measures relative rather than absolute victimization, which probably does not…

Includes key sections of the CBS response to the analysis of the Cultural Indicators Research Team on the Gerbner Violence Profile. (JEG)

Continues the dialogue on CBS criticisms of the Gerbner Violence Profile. (JEG)

Although circulation of public television increased because of cable's extension, the amount of public television viewing as a portion of total TV use fell. This decrease follows no strong pattern of market characteristic, dial position, day part, or age of viewer, but does relate to the kinds of available competition. (MER)

Uses discriminant analysis to investigate the relationship between television non-viewing and a set of variables reflecting "life style." This study agrees with previous ones in finding that the nonviewer is not easy to categorize. (MER)

Racial attitudes, race, and other demographic factors differentiated viewers' perceptions and reactions to the "Roots" series. The effects on teenagers were apparent in the viewers' immediate perceptions of the series, entertainment and information values of the series, and realistic presentation of black history. (JEG)

Summarizes data from five studies on the viewing and impact of the series "Roots." Findings compared and contrasted studies for frequency of viewing, perceived entertainment, emotional response, relevance to racial relations, and information. (JEG)

This article presents the results of a survey which attempted to determine what television program content is considered inappropriate or offensive by viewers, and what methods should be used to alert viewers to potentially objectionable material. (STS)

A set of surveys was conducted among elementary school students to provide basic information on exposure patterns to television newscasts on the local and national level. (Author/STS)

Using a sample of 971 respondents, of whom 50 percent were black and 50 percent white, a telephone survey was conducted three to four weeks after the completion of the program "Roots." Findings revealed attitudes about (1) the relevancy to race relations, (2) the perceived effects on black and white audiences, and (3) respondents'…

A total of 536 phone interviews were obtained using the Austin telephone directory on the day following the final telecast of "Roots." Eighty percent of the sample population identified itself as white, 12 percent black, and 8 percent as Latin American. The impact of "Roots" was determined to be generally positive. (JEG)

A description of the current status of television and radio exposure among five to nineteen year-old British children. (Author)

Charts the number and nature of nonfiction children's series broadcast over ABC, CBS, and NBC from 1948 through 1979 to assess whether educational and informational programs were appreciably different from those that existed when the 1974 Federal Communication Commission report was issued. Little significant change is apparent. (Author/MER)

Questionnaires were given to second, third, and fourth graders examining relationships between television viewing habits and prosocial behavior. Results indicated the fewer programs watched and the more prosocial their content, the more likely a child was to exhibit prosocial behavior. Each variable accounted for about one percent of the variance.…