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Student Motives for Watching Soap Operas.
Peer reviewed Peer reviewed
Babrow, Austin S. – Journal of Broadcasting and Electronic Media, 1987
Describes a study of 301 undergraduates which was designed to determine their motives for watching soap operas. Responses to a questionnaire were analyzed to determine perceived gratifications and consequences of viewing. Convergence of motives was studied, and the diversity of motives and resultant implications for subgroup analyses were also…
Descriptors: Audience Analysis, Higher Education, Questionnaires, Statistical Analysis
Information Needs during Viewing of Serious and Routine News.
Peer reviewed Peer reviewed
Chew, Fiona – Journal of Broadcasting and Electronic Media, 1992
Describes a telephone survey that investigated differences in information needs during the viewing of serious news programs (i.e., The MacNeil/Lehrer News Hour) versus routine news (i.e., network news). Topics discussed include the role of the news media; types of television news; and television news program effects. (43 references) (LRW)
Descriptors: Cognitive Processes, Comparative Analysis, Information Needs, Mass Media Role
A Cross-Cultural Analysis of Children's Television Use.
Peer reviewed Peer reviewed
Zohoori, Ali Reza – Journal of Broadcasting and Electronic Media, 1988
Describes a 1981 study that compared uses of U.S. television by foreign children residing in the United States and American children in light of theories of acculturation, cultivation, and uses and gratifications. Children's television viewing is discussed, research methodology is described, and results are analyzed. (22 references) (Author/LRW)
Descriptors: Acculturation, Childrens Television, Comparative Analysis, Cross Cultural Studies
Adolescents without Television: A Study in Media Deprivation.
Peer reviewed Peer reviewed
Windahl, Sven; And Others – Journal of Broadcasting and Electronic Media, 1986
Describes a study of media deprivation which analyzed data on 215 adolescents collected during a Swedish television strike in 1980. Notions of dependency/affinity with the medium, functional alternatives to media consumption, and motives for using television were investigated. (MBR)
Descriptors: Adolescents, Attitudes, Correlation, Foreign Countries
Mood-Management during Pregnancy through Selective Exposure to Television.
Peer reviewed Peer reviewed
Helregel, Brenda K.; Weaver, James B. – Journal of Broadcasting and Electronic Media, 1989
Discussion of mood management strategies focuses on a study of pregnant and non-pregnant women and new mothers, that was designed to examine television program preferences as a function of the physiologically induced affective stages of pregnancy. Television viewing habits are examined and affective dispositions are ascertained. (29 references)…
Descriptors: Affective Behavior, Analysis of Variance, Correlation, Factor Analysis
Parental Mediation and Rulemaking for Adolescent Use of Television and VCRs.
Peer reviewed Peer reviewed
Lin, Carolyn A.; Atkin, David J. – Journal of Broadcasting and Electronic Media, 1989
Examines factors that are predictors of parental mediation and rulemaking for adolescent use of videocassette recorders (VCRs) and television. A study is described that explored the relationship of socio-demographic family patterns, media exposure, and access factors related to mediation among seventh and tenth graders, and results are compared…
Descriptors: Adolescents, Correlation, Family Characteristics, Guidelines