Although circulation of public television increased because of cable's extension, the amount of public television viewing as a portion of total TV use fell. This decrease follows no strong pattern of market characteristic, dial position, day part, or age of viewer, but does relate to the kinds of available competition. (MER)

Reports a survey of the role and function of French television announcers. Possibilities for increasing the personalization, naturalness, and efficiency in communications between announcer and audience are explored. (RAO)

The director of the Office of Communication Research, Corporation for Public Broadcasting (CPB), replies to a critical analysis of the CPB's report, "A Fresh Look at the PTV Viewer." The definition of what constitutes a public television viewer (PTV) is discussed in detail. (ER)

"Several years ago an unpublished study reported that 85 per cent of established ETV stations (on-the-air two years or longer and replying to the questionnaire) used newspaper advertising for program promotion. The CPB commissioned the study reported here to determine the effects of such newspaper advertising on ETV audience size."…

A discussion of audience surveys conducted by Pennsylvania State University, and how they can be used to set priorities for public television. (HB)

A researcher takes a critical look at the Corporation for Public Broadcasting report of a Roper survey of public television viewers and finds it "littered with procedural and reporting inadequacies." (Author)

Reports the results of a 1973 telephone survey of the Lexington, Kentucky Standard Metropolitan Statistical Area to assess for audience viewing of the Watergate Hearings coverage. (MH)

"How to determine program priorities is a problem faced by every educational station in the nation. This article reports on a systematic approach to this dilemma being used in Oregon. (Editor)

Uses discriminant analysis to investigate the relationship between television non-viewing and a set of variables reflecting "life style." This study agrees with previous ones in finding that the nonviewer is not easy to categorize. (MER)

Discusses the availability of research on the makeup of audiences for public television as well as the need for and uses of such data. The public television audience is characterized as generally the well-educated, affluent minority. (JMF)

A recent broadcast on the Public Broadcasting System (PBS) entitled "The Incredible Maching" showed that public television is capable of reaching a large audience. To further explore its potential to reach larger audiences, PBS has subscribed to public opinion polls to become more systematically aware of wants, desires, needs, and dreams…

"The present study is an initial attempt to assess the impact of blacks on television for both white and black viewers. Then, among white viewers, our interst is in determining to what extent racial attitudes affect reaction to the greater presence of TV blacks." (Authors)

A study suggested that audience feedback plays a central role in determining the types of television programs shown on the air and that two major ways series are adopted are through imitation of popular series and through a gradual, evolutionary process. Through an analysis of the prevalence of programs in six genres, these hypotheses were…