A TOTAL OF 1,024 INTERVIEWS WITH TELEVISION CABLE USERS IN EUGENE, OREGON, WERE CONDUCTED TO INVESTIGATE THE NATURE AND SOURCES OF RESISTANCE TO THE USE OF EDUCATIONAL TELEVISION. THIS REPORT PRESENTED AN INTRODUCTION TO THE SUBJECT. THE INVESTIGATORS CONCLUDED THAT THE PERSON LEAST RESISTANT TO EDUCATIONAL TELEVISION COULD BE DESCRIBED AS…

Reports a survey of the role and function of French television announcers. Possibilities for increasing the personalization, naturalness, and efficiency in communications between announcer and audience are explored. (RAO)

THE OBJECTIVE OF THIS STUDY WAS TO DEMONSTRATE THE EFFICIENCY AND EFFECTIVENESS OF USING COMPUTER METHODS IN ESTABLISHING LOCATIONS OF ULTRAHIGH FREQUENCY TELEVISION BROADCASTING CENTERS. THE STUDY IS A FOLLOWUP TO A PREVIOUS SURVEY WHICH INDICATED THE NEED FOR EDUCATIONAL TELEVISION CHANNELS IN ADDITION TO THOSE AVAILABLE UNDER THE EXISTING TABLE…

THE PURPOSE OF THIS STUDY WAS TO DEMONSTRATE THE EFFICIENCY AND EFFECTIVENESS OF USING DIGITAL COMPUTER METHODS TO ESTABLISH AN ULTRAHIGH FREQUENCY UHF ASSIGNMENT PLAN. THE STUDY FOLLOWS UP A PREVIOUS NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS (NAEB) SURVEY WHICH INDICATED THE NEED FOR FUTURE EDUCATIONAL TELEVISION CHANNELS BEYOND THOSE…

The Public Broadcasting Service (PBS) in order to obtain feedback about its programming, conducted an extensive survey of PBS television station managers which secured information about programming, system use and development, and PBS departmental evaluation. The general consensus was that programs were better balanced and developed than station…

A SURVEY WAS ORGANIZED AND CONDUCTED TO DETERMINE THE FEASIBILITY AND DESIRABILITY OF USING TELEVISION FOR INSERVICE TEACHER EDUCATION PROGRAMS IN PUERTO RICO. VARIOUS QUESTIONNAIRES WERE CONSTRUCTED AND SENT TO TEACHERS AND EDUCATIONAL SUPERVISORS THROUGHOUT PUERTO RICO. GROUP MEETINGS WERE HELD WITH SCHOOL SUPERINTENDENTS IN STRATEGIC AREAS TO…

Based on data collected by several individuals in recent years, this report is intended to provide an overview of American public broadcasting and its audiences. The size, characteristics, and viewing patterns of public, noncommercial television viewers are described. Among the findings cited in the report are the following: (1) 80 percent of…

SEVERAL EXPERIMENTAL AND CONTROL GROUPS OF TELEVISION USERS WERE SELECTED TO RECEIVE FORMS OF MAILED STIMULI, INCLUDING SEVERAL FORMS OF PROGRAM INFORMATION SOURCES, PLUS A SERIES OF PERSONAL LETTERS URGING THE VIEWER TO USE EDUCATIONAL TELEVISION. FINDINGS SHOWED THAT THE PROMOTION OF EDUCATIONAL TELEVISION VIEWING, REGARDLESS OF THE THEMATIC…

Although educational television is associated with the classroom, data comparing the production techniques of ETV to those employed in commercial television does not support the stereotyped image of ETV as a televised lecture. Late in 1961, five students knowledgeable in television production and specially trained as observers for this study…

This report covers the results of the fiscal year 1996 (October 1, 1995 through September 30, 1996) CPB (Corporation for Public Broadcasting) Public Television Programming Survey. This biennial survey, conducted since 1974, categorizes and analyzes trends in public television programming. Program carriage information was provided by TV Data via…

DATA WERE COLLECTED AND ANALYZED CONCERNING THE FINANCIAL PRACTICES OF EDUCATIONAL TELEVISION (ETV) STATIONS. A TOTAL OF 95 ETV STATIONS PARTICIPATED IN A QUESTIONNAIRE SURVEY DESIGNED TO ESTABLISH PATTERNS RELATIVE TO TIME ON THE AIR, PROGRAMING EMPHASIS, EMPLOYMENT INVESTMENTS, INCOME, EXPENSES, AND OTHER FINANCIAL FACTORS. PRIOR TO THE…

One of Detroit's two black-owned and -operated television stations began broadcasting in October, 1975, as an independent, nonnetwork-affiliated channel. The diffusion theory of Rogers and Shoemaker, which assumes that adoption of an innovation is affected by the potential adopter's perception of the innovation's attributes, was applied in a…

A study of four public television stations was conducted in 1972 as part of a Ford Foundation research project. The major focus of the study was on WNET-TV, a very high frequency (VHF) station. The viewer population was sampled by random telephone dialing. In 5025 interviews, questions were asked concerning viewer characteristics, viewing hours,…

KQED is the community-supported, non-commercial public television station for the San Francisco Bay Area and Northern California. A telephone survey was conducted to determine the size, composition, and general viewing patterns of the station's audience and to ascertain what programs were or were not popular. A total of 11,538 telephone interviews…