Although circulation of public television increased because of cable's extension, the amount of public television viewing as a portion of total TV use fell. This decrease follows no strong pattern of market characteristic, dial position, day part, or age of viewer, but does relate to the kinds of available competition. (MER)

A survey was made of television viewing in Canada in order to show the impact of cable television on television viewing in general, with special emphasis on examining the effect on the various categories of television station ownership. The report shows the extent to which television viewing habits vary between (a) those who watch television via…

The cable television series, "Learning Never Ends", produced by the Menomonie Vocational and Adult School homemaking program in Wisconsin was evaluated in this report. The series was broadcast to the 1600 subscribers in the cable system, from which a sample of 400 was randomly selected to receive an opinion questionnaire. The response…

Conducted through a survey of several communities using videotaped interviews and an examination of the general Canadian media scene, the study undertaken for this report attempted to determine the current level of awareness and knowledge of Albertans concerning the use of cable television (CATV) for community programming. Since the study…

Members of the local community should be aware of public access channels on cable television systems, yet large segments of the public are unaware that they exist. To determine how the medium was perceived in the Milwaukee, Wisconsin area, a study surveyed 226 individuals by telephone, asking if they were aware of public or community access on…

The historical background of citizen participation in local affairs and its relevance at the onset of community concern about cable television are briefly discussed in this report. The participation of citizens, municipal officials, and cable operators in laying the groundwork for a cable system as well as the pros and cons of cable television as…

Summaries are provided for two complementary studies assessing the effects of cable on public television in the areas of viewing patterns and viewer financial support. "The Cable Subscriber's Viewing of Public Television" consisted of an analysis of some 2,500 Arbitron television diaries from cable and noncable homes in 13 selected markets. The…

THE PURPOSE OF THIS STUDY WAS TO LOCATE CLOSED-CIRCUIT TELEVISION (CCTV) INSTALLATIONS IN EDUCATIONAL INSTITUTIONS ACROSS THE UNITED STATES, COMPILE A DIRECTORY OF THESE INSTITUTIONS, DESCRIBE THE EQUIPMENT AND FACILITIES IN USE, LOCATE PATTERNS OF UTILIZATION OF CCTV SYSTEMS, AND DESCRIBE THE DEVELOPMENTAL PROCESS OF THIS NEW FORM OF EDUCATIONAL…

The purpose of this study was to examine the effects of the introduction of cable television into a small Minnesota community, focusing on changes in viewing patterns and motives for watching. One hundred seventy-two individuals were contacted with a mail questionnaire: 34 completed an initial TV viewing log in which they kept track of their…

In cooperation with the Indiana University Department of Telecommunications, the Video Access Center (VAC) in Columbus, Indiana has undertaken a two phase evaluation of its activities. The first phase, done in 1974, was designed to (1) compare VAC to other public access centers throughout the country, (2) determine the size and demographic…

The 1972 Cable Television Marketing Workshop reviewed in depth a wide variety of marketing and public relations techniques as they pertain to cable television. The workshop was attended by representatives of commercial television systems throughout the United States; it was intended to disseminate the sales and marketing experience of those…

The latest (1973) edition of Nielsen Television presents data on the television audience. Major findings are graphically summarized and data are presented for: number of stations receivable by household; households equipped with TV sets; United States TV households with color television; total United States households using television by time of…

A survey of public television station managers was conducted for 1973 to evaluate different activities, types of services being performed or desired, and other information of interest to the Public Broadcasting System (PBS). Responses to questionnaires and/or interviews by the station managers showed that the overall quality of PBA programing was…

Unlike commercial television, whose portrayal of older adults is often negative or degrading, cable television could offer an opportunity for more positive programming directed at older adults. Those who are interested in the portrayal of older adults and aging on television should seek control of the medium available to them, i.e., local cable…

Interviews conducted with 31 older, retired adults in Dortmund, West Germany, concerning their use of cable television and its effect on their everyday lives are the focal point of this qualitative study. Also discussed is a quantitative study of a larger sample of German citizens over age 14 in the same geographic area before cable television was…