Reports the results of a 1973 telephone survey of the Lexington, Kentucky Standard Metropolitan Statistical Area to assess for audience viewing of the Watergate Hearings coverage. (MH)

A mail survey of commercial television stations nationwide was conducted to determine if stations as a whole are accepting program length commercials (whose airing was deregulated by the Federal Communications Commission (FCC) in 1984). Sales managers at 482 of 769 commercial television stations responded to the questionnaire. Results indicated…

The results of a recent Harris poll, as reported by the Director of Research for the Corporation for Public Broadcasting (CPB), suggest that the way people use television has changed: people who watch tend to do other things while watching. While this may be true of commercial television, the same poll indicated that viewers of public broadcasting…

The Look-Listen Poll, reported in this paper, is based on television program gradings from over 2,000 adults and nearly 2,000 high school students in 32 states. The "report card" used by the respondents to rate TV programs and the method used in the study are described first, and then information is provided about the respondents, their…

"The present study is an initial attempt to assess the impact of blacks on television for both white and black viewers. Then, among white viewers, our interst is in determining to what extent racial attitudes affect reaction to the greater presence of TV blacks." (Authors)

A study investigated the influence of television program type and scheduling characteristics on patterns of program choice. The problem to be explored was the relative contribution of program content to patterns of audience flow. Soap operas were scheduled on competing channels with the assumption that audience duplication between pairs of these…

A study was devised to investigate the function of television (TV) in children's leisure time. Subjects were 3000 school children in a suburban area of Tokyo. From the children's responses to questionnaires, they were separated into TV-type (heavy TV viewers and light print media users) and print-type (light TV viewers and heavy print media users)…

A survey was designed to determine how the Appalachia Educational Laboratory (AEL) produced noncommercial television program "Around the Bend" compared in appeal with other children's programs. A questionnaire was sent to random samples of parents with three to five year old children in three groups: those children who saw the program…

This article presents the results of a survey which attempted to determine what television program content is considered inappropriate or offensive by viewers, and what methods should be used to alert viewers to potentially objectionable material. (STS)

A set of surveys was conducted among elementary school students to provide basic information on exposure patterns to television newscasts on the local and national level. (Author/STS)

This article discusses the use of television programs, specials, and advertising as a tool for health education. (MM)

A look (is) taken at the background of feature films in both commercial and public television; arguments (are) presented for and against feature film usage in public broadcasting; findings of a recent survey on feature films and public broadcasting (are) reported; and formats for usage of feature films in local stations (are) explored."…

Contains excerpts from the statement by the National Commission on the Causes and Prevention of Violence. (Author)

Network policy, for the past several years, has been to preface many controversial programs with a general advisory warning that "this material may not be suitable for all family members." A random sample of the general public was surveyed in order to determine the usefulness of the current warning system. Only one-fourth of the adult…

Although educational television is associated with the classroom, data comparing the production techniques of ETV to those employed in commercial television does not support the stereotyped image of ETV as a televised lecture. Late in 1961, five students knowledgeable in television production and specially trained as observers for this study…