What programming guidelines can be drawn from the results of an extensive film preference survey? (Author)

Discusses the findings of recent surveys of viewing habits and attitudes toward programing and concludes that television is basically a vehicle for light entertainment. (KS)

Reviews the current Violence Profile (number 8) which reports on fall 1976 television network programing. The discussion includes comment on the violence index and the risk ratio sections of the profile, but does not cover the third section of Gerbner's profile, cultivation index. (JEG)

The Cultural Indicators Research Team's analysis of the CBS report suggests that the Gerbner Violence profile is defined too broadly, and composed of an arbitrary set of measures; employs faulty units of analysis; is inadequate on the basis of time sampled; and measures relative rather than absolute victimization, which probably does not…

Includes key sections of the CBS response to the analysis of the Cultural Indicators Research Team on the Gerbner Violence Profile. (JEG)

Continues the dialogue on CBS criticisms of the Gerbner Violence Profile. (JEG)

Reports a survey of the role and function of French television announcers. Possibilities for increasing the personalization, naturalness, and efficiency in communications between announcer and audience are explored. (RAO)

A look at how the Pennsylvania PTV Network polled Pennsylvania on public television programing. (Author)

A discussion of audience surveys conducted by Pennsylvania State University, and how they can be used to set priorities for public television. (HB)

This is an annual report on violence in prime-time television. The tabulations, based on 13 weeks of monitoring prime-time programs on three networks, indicate a decline in violence by 24% and a decline in the rate per hour of dramatic violence to 1.9 incidents per hour since last season. The study also indicated that the introduction of the…

A survey was made of television viewing in Canada in order to show the impact of cable television on television viewing in general, with special emphasis on examining the effect on the various categories of television station ownership. The report shows the extent to which television viewing habits vary between (a) those who watch television via…

An international inventory was made to determine the composition of television programs, particularly from the point of view of program material exported to a country outside. A survey was also made of the international networks for sales and exchanges of program material for broadcast. A report of these studies includes the scope and methods of…

Discusses the availability of research on the makeup of audiences for public television as well as the need for and uses of such data. The public television audience is characterized as generally the well-educated, affluent minority. (JMF)

A mail survey of commercial television stations nationwide was conducted to determine if stations as a whole are accepting program length commercials (whose airing was deregulated by the Federal Communications Commission (FCC) in 1984). Sales managers at 482 of 769 commercial television stations responded to the questionnaire. Results indicated…

A study examined the impact of viewing context on the evaluation of televised content, specifically whether viewers of the final episode of M*A*S*H who watched it at a party evaluated it differently from those who watched it in their usual manner. A group of 181 students, categorized according to the viewing context, were asked to rate program…