This mail questionnaire is designed to ascertain personal and demographic characteristics, TV and ETV viewing habits, and reasons for those viewing habits. It contains 22 items. (For related documents, see TM 002 621-630, 632-635.) (KM)

A study examined the impact of viewing context on the evaluation of televised content, specifically whether viewers of the final episode of M*A*S*H who watched it at a party evaluated it differently from those who watched it in their usual manner. A group of 181 students, categorized according to the viewing context, were asked to rate program…

The Look-Listen Poll, reported in this paper, is based on television program gradings from over 2,000 adults and nearly 2,000 high school students in 32 states. The "report card" used by the respondents to rate TV programs and the method used in the study are described first, and then information is provided about the respondents, their…

Members of the local community should be aware of public access channels on cable television systems, yet large segments of the public are unaware that they exist. To determine how the medium was perceived in the Milwaukee, Wisconsin area, a study surveyed 226 individuals by telephone, asking if they were aware of public or community access on…

Telephone interviews were conducted with 308 adults in a large eastern metropolitan area as part of a study to discover levels of satisfaction with present television programing; awareness of and exposure to religious broadcasts; motivations for exposure to "The 700 Club," a nationally syndicated religious program; and potential utilization of…

This report, the third in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Data collected from 1,083 randomly selected adults living in telephone-and-television…

A public television station in New York, WNET, conducted a survey of its potential audience. The purposes of the study were to determine: (1) the demographic characteristics of the station's members, non-member viewers, and non-viewers; (2) the image that the station conveys to the public; (3) the perceived importance of premiums as an inducement…

This national survey attempted to discover the feelings and perceptions of American viewers--about the roles of the media, about the degree of success broadcasters have as journalists and entertainers, about the appropriate relationship between government and broadcast programming, and about the acceptability of the commercial television systems.…

This publication contains two reports of research on news media. The first is a review of more than 100 studies conducted between 1955 and 1977 that indicate that both television and newspapers are used in a generally complementary manner, although they do compete with each other for diversionary time. Among the conclusions noted in the report are…

Studies the value of television commercials and political debates as sources of information about candidates. Reports that respondents who viewed both kinds of messages state that advertisements provide more information on issue positions. Concludes that debates are more effective in improving candidate name recognition and knowledge of party…

A survey was conducted to ascertain the reactions of viewers and legislators to a public television series, "Today in the Legislature," which presented videotaped segments of a nine-week session of both the Florida House of Representatives and Senate. The results showed that viewers felt the program was informative, that their…

A study was made by the Communication Research Center, Florida State University, of Florida's public television audience during the 1974 impeachment proceedings against President Nixon. The results of the study showed that the public television audience of the Judiciary Committee's hearings was small. Other questions studied--attitudes toward…

In an effort to discover the effects of mass media on viewer perception of candidates' positions, tests were administered to 10 to 12 families at each of five locations across the country immediately following each of the 1976 Carter-Ford debates. Sixteen statements were drawn from the presidential platform of each party and each statement was…

To identify the descriptors most frequently associated with four popular television talk show hosts and to isolate the fundamental dimensions of the images of those talk show hosts, a study surveyed 209 students from Memphis State University and the University of Arkansas (Little Rock) about their impressions of Johnny Carson, David Letterman,…

The third in a series of four, this report describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public radio, reaction to on-air fund raising and programing on public radio, and audience reactions to on-air fund raising by public television stations. This segment of the…