This is an annual report on violence in prime-time television. The tabulations, based on 13 weeks of monitoring prime-time programs on three networks, indicate a decline in violence by 24% and a decline in the rate per hour of dramatic violence to 1.9 incidents per hour since last season. The study also indicated that the introduction of the…

This is an annual report on violence in prime-time television. The tabulations, based on the monitoring of 13 weeks of programs on three networks, indicate that CBS was the lowest of the three networks in violence, though at the same level as the previous year. ABC remained the same level as last year, while NBC increased. Both the number of…

Part of a series of statistical reports on public broadcasting, this publication is based on data provided by public television stations to the Corporation for Public Broadcasting in a survey of public television programming by category. This is the third report in a new series of analyses which are based on the sample of an entire year. A summary…

A telephone survey was conducted in the TV Ontario major market areas to determine the potential for television based learning systems, which would include a television component, a variety of possible print components, and access to individual or group instruction by telephone or in person. The potential audience for a learning system of this…

A public television station in New York, WNET, conducted a survey of its potential audience. The purposes of the study were to determine: (1) the demographic characteristics of the station's members, non-member viewers, and non-viewers; (2) the image that the station conveys to the public; (3) the perceived importance of premiums as an inducement…

Who watched "Sesame Street" and with what frequency at different socioeconomic levels? This utilization study provides answers to the question by compiling data from national ratings, special surveys commissioned by the Children's Television Workshop, and unsolicited, independently conducted surveys which were brought to the Workshop's…

A study of four public television stations was conducted in 1972 as part of a Ford Foundation research project. The major focus of the study was on WNET-TV, a very high frequency (VHF) station. The viewer population was sampled by random telephone dialing. In 5025 interviews, questions were asked concerning viewer characteristics, viewing hours,…

This survey was designed to complement the information obtained in previous surveys by concentrating on two categories of courses: new courses since the previous survey (12 undergraduate and two short courses) and courses which had lost their television repeats since the previous survey (23 undergraduate courses). The aims of this survey were to…

During the week of May 20-26, 1974, a telephone survey to determine television viewing patterns was conducted in the six-county Chicago metropolitan area. For the 4,662 respondents, data were collected concerning family characteristics and time spent watching the various programs offered by WTTW, Chicago's public broadcasting station. Nearly 43%…

A telephone survey was conducted in November 1973 to determine television viewing patterns in southwestern Virginia. Data were collected concerning family characteristics and time spent watching the various programs offered by WBRA-TV and WSVN-TV, the local public broadcasting stations. Income and occupational status proved to be significant…

During March 1974, a telephone survey to determine television viewing patterns was conducted in a four-county area surrounding Nashville, Tennessee. Data were gathered concerning family characteristics and time spent watching WDCN, Nashville's public broadcasting station. Results characterized viewers according to total time spent watching…

A study examined viewer recall of television commercial content as influenced by both commercial spot positioning within breaks and the congruence or dissonance of the affective (emotionally evocative) formats of the program contexts and commercials. Objectives were to determine whether commercials will have greater rates of viewer recall if: (1)…

Swedish consumer use of video recording equipment and software was surveyed through interviews with 10,700 people; the interviews were conducted by the field research staff of the Swedish Broadcasting Corporation's Audience and Programme Research Department between December 1981 and April 1982. The study focused on possession (ownership, leasing,…

This study investigated several questions concerning the amount of viewing and types of programs children and parents watch alone and together. Patterns of children's viewing with and without parents were examined, as well as how parent-child coviewing affects individual family members' viewing. Children 3 to 5 and 5 to 7 years old, and their…

A nationwide survey was conducted for the Corporation for Public Broadcasting to determine school superintendents' planned use and implementation of Instructional Television Fixed Service (ITFS). Two hundred and fifty superintendants from 310 randomly-selected school districts with over 6,000 enrolled pupils responded to a postal card…