The parent form of the instructional television questionnaire consists of eight questions to be answered by circling either yes or no and a request for additional questions suggested for inclusion in future editions of this questionnaire. (For related documents, see TM 002 621-626, 628-635.) (KM)

Although circulation of public television increased because of cable's extension, the amount of public television viewing as a portion of total TV use fell. This decrease follows no strong pattern of market characteristic, dial position, day part, or age of viewer, but does relate to the kinds of available competition. (MER)

Reports a survey of the role and function of French television announcers. Possibilities for increasing the personalization, naturalness, and efficiency in communications between announcer and audience are explored. (RAO)

This mail questionnaire is designed to ascertain personal and demographic characteristics, TV and ETV viewing habits, and reasons for those viewing habits. It contains 22 items. (For related documents, see TM 002 621-630, 632-635.) (KM)

The director of the Office of Communication Research, Corporation for Public Broadcasting (CPB), replies to a critical analysis of the CPB's report, "A Fresh Look at the PTV Viewer." The definition of what constitutes a public television viewer (PTV) is discussed in detail. (ER)

This investigation considered description, association, and inference regarding television viewing patterns and motivations of aging persons. Among its findings, this study concluded that television--aside from its important role in disseminating information and entertainment--also functions to occupy idle time and to fill a companionship vacuum…

Describes results of a survey of 225 parents that assessed patterns of television-related interaction, viewing habits, and perceptions. Topics include motivations and implications of mediation versus coviewing; and a typology of mediation patterns that includes nonmediation, optimists, and selectives. (Author/LRW)

A discussion of audience surveys conducted by Pennsylvania State University, and how they can be used to set priorities for public television. (HB)

A survey was made of television viewing in Canada in order to show the impact of cable television on television viewing in general, with special emphasis on examining the effect on the various categories of television station ownership. The report shows the extent to which television viewing habits vary between (a) those who watch television via…

The lower elementary form of the student opinionnaire "How I Feel About Television in School" consists of directions for administration and 20 questions to be read aloud to students. They respond by drawing an X through one of four faces (from very happy to very unhappy) corresponding to the way they feel about the question being asked. (For…

This form of the instructional television questionnaire, intended for the upper elementary grades, consists of 15 questions to be answered by circling either yes or no, 12 sentence-completion items, and 1 question calling for three original sentences from the student about himself and television in school. (For related documents, see TM 001…

A researcher takes a critical look at the Corporation for Public Broadcasting report of a Roper survey of public television viewers and finds it "littered with procedural and reporting inadequacies." (Author)

Reports the results of a 1973 telephone survey of the Lexington, Kentucky Standard Metropolitan Statistical Area to assess for audience viewing of the Watergate Hearings coverage. (MH)