Discusses the capabilities of three qualitative television rating systems and possible application of resulting data by public television. (JMF)

Questionnaires distributed to adults in a midwestern city provide the data for this analysis of television viewing purposes and life-styles. The 12 viewing uses identified were factor analyzed separately from the 14 life-styles, and canonical correlation analysis was used to determine relationships between the two factors. (SW)

This report covers the results of the fiscal year 1996 (October 1, 1995 through September 30, 1996) CPB (Corporation for Public Broadcasting) Public Television Programming Survey. This biennial survey, conducted since 1974, categorizes and analyzes trends in public television programming. Program carriage information was provided by TV Data via…

Noting that perceived violence in society has been found to be positively and significantly related to television viewing and especially related to the viewing of highly violent television, a study examined the relationship between MTV (Music Television) viewing and perceived violence in society. Subjects, 116 seventh grade students and 107…

Television research suggests that three major television networks are following a policy of standardization and that a high degree of consonance in prime-time network programing results from constraints within the networks' organizational, economic, and ideological frameworks. A study further explored these results by examining a list of all…

The National Association of Broadcasters conducted a mail survey of local commercial television stations to determine the levels of commercials and non-program material run in programs produced for children under the age of 12. A random selected composite week from the 1986-87 television season was used and 267 stations from a random sample…

A review of literature and two surveys, one of college students and one of a random sample of adults, were used to examine four aspects of media embedded interactions (social behavior in front of a TV or radio): their functions, their environment, their effects, and the reactions of the interactants to them. Television is seen as performing a…

A television research survey which outlines the major operational and economic parameters of public television stations likely to exist in 1976, and compares that with existing conditions in 1972. (Author)

This paper deals with television viewing behavior in blacks. Research on viewing behavior and the effects of this medium on blacks is relatively scant. Some of the questions that precipitated this research are: (1) What are the effects of repeated exposure to violent episodes on blacks' capacities to respond to each others' needs? and (2) What…

This report, part of a series of statistical surveys of public broadcasting based on data provided by licensees of the Corporation for Public Broadcasting, provides details of public-television program content for the 1976 calendar year. Chapters include discussion of definitions and categories of program content, the public television system in…

Speech given before the National Association of Educational Broadcasters' Convention (Washington, D.C., November 22, 1968).

Summaries are provided for two complementary studies assessing the effects of cable on public television in the areas of viewing patterns and viewer financial support. "The Cable Subscriber's Viewing of Public Television" consisted of an analysis of some 2,500 Arbitron television diaries from cable and noncable homes in 13 selected markets. The…

This report on the first phase of a two-part program to determine the extent of television use for instruction by colleges and universities in the United States discusses the research methodology used for a census study of all higher education institutions in the United States; the second will involve a random sample follow-up of institutions…

Part of a series of statistical reports on public broadcasting, this publication is based on data provided by public television stations to the Corporation for Public Broadcasting in a survey of public television programming by category. This is the third report in a new series of analyses which are based on the sample of an entire year. A summary…

This collection of studies, conducted in Norway, France, Canada and Yugoslavia, reports on the ideas and images television broadcasters responsible for the production of youth programs have about their audience; how these broadcasters see their own role; aspects of the broadcasting institution; and certain aspects of the values, interests and…