This handbook endeavors to provide information and advice to noncommercial broadcasting stations on how to perform ascertainment studies in conformance with Federal Communications Commission (FCC) regulations. Additional suggestions are made to enable stations to obtain in-depth information about community needs, wants, and interests. The…

This report, the first in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Specifically, this segment investigated the level of awareness of public television,…

Results indicate that hearing-impaired students watched more television, expressed more affinity toward the medium, and were more likely to perceive it as depicting reality than did their hearing counterparts. (PD)

Presents the observations of eight psychiatrists after watching an evening of commercial television. (RB)

Author analyses what effect commercial television has on it's viewers, how it shapes consciousness, and whether it extends consciousness. (HB)

Examines the 1978-79 prime time television season on the three major networks to determine the frequency and portrayal of sex. Results were compared with data from the 1975 and 1977 seasons and demonstrate an increased frequency of references to physically intimate and sexual behaviors. (JMF)

Reports the results of two sets of large-scale national studies on the effectiveness of television as a means of acquiring news information. Concludes that those who derive news information from television have less comprehension of events and issues reported than do those who obtain information from other sources. (SG)

The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…

The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…

The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…

Because local television news appears to be resilient to audience erosion, programmers may find it beneficial to develop strategies that are accommodating to the interests of audience segments. This also suggests that advertisers may communicate more effectively with consumers sorted according to benefit orientation. After telephone interviews…

This study was carried out to examine the issue of whether discipline-derived economics courses enhance student societal understanding. News and current affairs programs on Melbourne television throughout 1986 were surveyed, and the economic concepts and issues involved were examined. Of the 125 programs that comprised the sample, 90 (72%) were…

One of Detroit's two black-owned and -operated television stations began broadcasting in October, 1975, as an independent, nonnetwork-affiliated channel. The diffusion theory of Rogers and Shoemaker, which assumes that adoption of an innovation is affected by the potential adopter's perception of the innovation's attributes, was applied in a…

An analysis of the House Judiciery Committee's impeachment hearings research conducted in Florida. (Author/HB)

This national survey attempted to discover the feelings and perceptions of American viewers--about the roles of the media, about the degree of success broadcasters have as journalists and entertainers, about the appropriate relationship between government and broadcast programming, and about the acceptability of the commercial television systems.…