Discusses the art of media selection for advertising public television programs. (BD)

A DESCRIPTION OF THE CURRENT STATUS OF PERSONNEL IN EDUCATIONAL TELEVISION EMPHASIZING THE EXTENT OF THEIR EXPERIENCE AND TRAINING WAS ASSEMBLED. THE ORGANIZATIONS CONTACTED FELL INTO FIVE MAJOR CATEGORIES--(1) COLLEGES AND UNIVERSITIES, (2) PUBLIC SCHOOL SYSTEMS, (3) STATE EDUCATION DEPARTMENTS, (4) EDUCATIONAL TELEVISION STATIONS, AND (5)…

A TOTAL OF 1,024 INTERVIEWS WITH TELEVISION CABLE USERS IN EUGENE, OREGON, WERE CONDUCTED TO INVESTIGATE THE NATURE AND SOURCES OF RESISTANCE TO THE USE OF EDUCATIONAL TELEVISION. THIS REPORT PRESENTED AN INTRODUCTION TO THE SUBJECT. THE INVESTIGATORS CONCLUDED THAT THE PERSON LEAST RESISTANT TO EDUCATIONAL TELEVISION COULD BE DESCRIBED AS…

The National Center for School and College Television conducted a survey and a conference to assess television materials now being offered in social studies education. Questionnaires (125) were sent to educational television stations, closed-circuit television facilities, public school systems, and state departments of education. These…

The parent form of the instructional television questionnaire consists of eight questions to be answered by circling either yes or no and a request for additional questions suggested for inclusion in future editions of this questionnaire. (For related documents, see TM 002 621-626, 628-635.) (KM)

Reviews the current Violence Profile (number 8) which reports on fall 1976 television network programing. The discussion includes comment on the violence index and the risk ratio sections of the profile, but does not cover the third section of Gerbner's profile, cultivation index. (JEG)

The Cultural Indicators Research Team's analysis of the CBS report suggests that the Gerbner Violence profile is defined too broadly, and composed of an arbitrary set of measures; employs faulty units of analysis; is inadequate on the basis of time sampled; and measures relative rather than absolute victimization, which probably does not…

Includes key sections of the CBS response to the analysis of the Cultural Indicators Research Team on the Gerbner Violence Profile. (JEG)

Continues the dialogue on CBS criticisms of the Gerbner Violence Profile. (JEG)

Although circulation of public television increased because of cable's extension, the amount of public television viewing as a portion of total TV use fell. This decrease follows no strong pattern of market characteristic, dial position, day part, or age of viewer, but does relate to the kinds of available competition. (MER)

Reports a survey of the role and function of French television announcers. Possibilities for increasing the personalization, naturalness, and efficiency in communications between announcer and audience are explored. (RAO)

THE OBJECTIVE OF THIS STUDY WAS TO DEMONSTRATE THE EFFICIENCY AND EFFECTIVENESS OF USING COMPUTER METHODS IN ESTABLISHING LOCATIONS OF ULTRAHIGH FREQUENCY TELEVISION BROADCASTING CENTERS. THE STUDY IS A FOLLOWUP TO A PREVIOUS SURVEY WHICH INDICATED THE NEED FOR EDUCATIONAL TELEVISION CHANNELS IN ADDITION TO THOSE AVAILABLE UNDER THE EXISTING TABLE…

This mail questionnaire is designed to ascertain personal and demographic characteristics, TV and ETV viewing habits, and reasons for those viewing habits. It contains 22 items. (For related documents, see TM 002 621-630, 632-635.) (KM)

The director of the Office of Communication Research, Corporation for Public Broadcasting (CPB), replies to a critical analysis of the CPB's report, "A Fresh Look at the PTV Viewer." The definition of what constitutes a public television viewer (PTV) is discussed in detail. (ER)

A look at how the Pennsylvania PTV Network polled Pennsylvania on public television programing. (Author)