"Several years ago an unpublished study reported that 85 per cent of established ETV stations (on-the-air two years or longer and replying to the questionnaire) used newspaper advertising for program promotion. The CPB commissioned the study reported here to determine the effects of such newspaper advertising on ETV audience size."…

Survey results revealed a curious paradox: people who saw both the debates between local candidates and the presidential debates were more influenced by the local debates and perceived the local debates as more informative; however, they also saw the presidential debates as more interesting and influential. (PD)

This investigation considered description, association, and inference regarding television viewing patterns and motivations of aging persons. Among its findings, this study concluded that television--aside from its important role in disseminating information and entertainment--also functions to occupy idle time and to fill a companionship vacuum…

Children's Television Workshop recently commissioned a nationwide survey in which 736 teachers in grades 3 through 6 were asked how they access and present educational programing in their classrooms. Teachers use educational television, and they prefer 15- to 30-minute shows that focus on a single topic. (MLF)

Describes results of a survey of 225 parents that assessed patterns of television-related interaction, viewing habits, and perceptions. Topics include motivations and implications of mediation versus coviewing; and a typology of mediation patterns that includes nonmediation, optimists, and selectives. (Author/LRW)

A discussion of audience surveys conducted by Pennsylvania State University, and how they can be used to set priorities for public television. (HB)

This is an annual report on violence in prime-time television. The tabulations, based on 13 weeks of monitoring prime-time programs on three networks, indicate a decline in violence by 24% and a decline in the rate per hour of dramatic violence to 1.9 incidents per hour since last season. The study also indicated that the introduction of the…

A survey was made of television viewing in Canada in order to show the impact of cable television on television viewing in general, with special emphasis on examining the effect on the various categories of television station ownership. The report shows the extent to which television viewing habits vary between (a) those who watch television via…

An international inventory was made to determine the composition of television programs, particularly from the point of view of program material exported to a country outside. A survey was also made of the international networks for sales and exchanges of program material for broadcast. A report of these studies includes the scope and methods of…

The lower elementary form of the student opinionnaire "How I Feel About Television in School" consists of directions for administration and 20 questions to be read aloud to students. They respond by drawing an X through one of four faces (from very happy to very unhappy) corresponding to the way they feel about the question being asked. (For…

This form of the instructional television questionnaire, intended for the upper elementary grades, consists of 15 questions to be answered by circling either yes or no, 12 sentence-completion items, and 1 question calling for three original sentences from the student about himself and television in school. (For related documents, see TM 001…

A researcher takes a critical look at the Corporation for Public Broadcasting report of a Roper survey of public television viewers and finds it "littered with procedural and reporting inadequacies." (Author)

Reports the results of a 1973 telephone survey of the Lexington, Kentucky Standard Metropolitan Statistical Area to assess for audience viewing of the Watergate Hearings coverage. (MH)

"How to determine program priorities is a problem faced by every educational station in the nation. This article reports on a systematic approach to this dilemma being used in Oregon. (Editor)

Two members of the Department of Mass Communications at the University of Denver report on the results of a survey studying the amount of time individual educational television stations devoted to the 1968 election campaign. (LS)