Uses discriminant analysis to investigate the relationship between television non-viewing and a set of variables reflecting "life style." This study agrees with previous ones in finding that the nonviewer is not easy to categorize. (MER)

Discusses the availability of research on the makeup of audiences for public television as well as the need for and uses of such data. The public television audience is characterized as generally the well-educated, affluent minority. (JMF)

A mail survey of commercial television stations nationwide was conducted to determine if stations as a whole are accepting program length commercials (whose airing was deregulated by the Federal Communications Commission (FCC) in 1984). Sales managers at 482 of 769 commercial television stations responded to the questionnaire. Results indicated…

A study examined the impact of viewing context on the evaluation of televised content, specifically whether viewers of the final episode of M*A*S*H who watched it at a party evaluated it differently from those who watched it in their usual manner. A group of 181 students, categorized according to the viewing context, were asked to rate program…

A study was conducted to explore the hypothesis that heavy television viewing, particularly the viewing of a great deal of violence, cultivates certain misconceptions about social reality. Four counties in Florida were selected for the study on the basis of geographical location and amount of violent crime. Survey questionnaires were administered…

Surveys indicated that "The Electric Company" is making exciting inroads into the teaching of reading. (RB)

THE PURPOSE OF THIS STUDY WAS TO DEMONSTRATE THE EFFICIENCY AND EFFECTIVENESS OF USING DIGITAL COMPUTER METHODS TO ESTABLISH AN ULTRAHIGH FREQUENCY UHF ASSIGNMENT PLAN. THE STUDY FOLLOWS UP A PREVIOUS NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS (NAEB) SURVEY WHICH INDICATED THE NEED FOR FUTURE EDUCATIONAL TELEVISION CHANNELS BEYOND THOSE…

A recent broadcast on the Public Broadcasting System (PBS) entitled "The Incredible Maching" showed that public television is capable of reaching a large audience. To further explore its potential to reach larger audiences, PBS has subscribed to public opinion polls to become more systematically aware of wants, desires, needs, and dreams…

The cable television series, "Learning Never Ends", produced by the Menomonie Vocational and Adult School homemaking program in Wisconsin was evaluated in this report. The series was broadcast to the 1600 subscribers in the cable system, from which a sample of 400 was randomly selected to receive an opinion questionnaire. The response…

"Sesame Street" is a television program aimed at stimulating young viewers. This study, a part of the Early Developmental Adversity Program, attempts to discover what demographic characteristics are associated with children who view or do not view "Sesame Street." The subjects of the study were 69 3-year-old children. Black and…

The results of a recent Harris poll, as reported by the Director of Research for the Corporation for Public Broadcasting (CPB), suggest that the way people use television has changed: people who watch tend to do other things while watching. While this may be true of commercial television, the same poll indicated that viewers of public broadcasting…

The instructional television questionnaire for principals consists primarily of a rating scale for statements concerning the relationship of instructional television to students, the relationship of instructional television to school administrators, supplementary materials, utilization of instructional television, instruction and scheduling of…

The instructional television questionnaire for supervisors and curriculum directors is a rating scale requesting basically the same information and evaluations as the questionnaire for principals. (For related documents, see TM 002 621-625, 627-635.) (KM)

The Look-Listen Poll, reported in this paper, is based on television program gradings from over 2,000 adults and nearly 2,000 high school students in 32 states. The "report card" used by the respondents to rate TV programs and the method used in the study are described first, and then information is provided about the respondents, their…

The Public Broadcasting Service (PBS) in order to obtain feedback about its programming, conducted an extensive survey of PBS television station managers which secured information about programming, system use and development, and PBS departmental evaluation. The general consensus was that programs were better balanced and developed than station…