Racial attitudes, race, and other demographic factors differentiated viewers' perceptions and reactions to the "Roots" series. The effects on teenagers were apparent in the viewers' immediate perceptions of the series, entertainment and information values of the series, and realistic presentation of black history. (JEG)

Summarizes data from five studies on the viewing and impact of the series "Roots." Findings compared and contrasted studies for frequency of viewing, perceived entertainment, emotional response, relevance to racial relations, and information. (JEG)

Surveyed 140 adults to examine motivation for watching television. Results showed entertainment was the most frequently cited reason for watching television, followed by learning things and passing time. Life stage was related to five motives and indicated television was a way of seeking intellectual or social involvement. (JAC)

"The present study is an initial attempt to assess the impact of blacks on television for both white and black viewers. Then, among white viewers, our interst is in determining to what extent racial attitudes affect reaction to the greater presence of TV blacks." (Authors)

Discusses programs of the New Christian Right, an evangelical group which applies pressures designed to affect censorship and to cause boycotts of products advertised on "offensive" television programs. Methods used in current censorship activities are highlighted. References are provided. (EJS)

Investigates the effects of various programing strategies, commonly employed by the television networks, on program popularity for children. Strategies include counterprograming by type, block programing by type, inheritance effects, starting time, program familiarity, and character familiarity. Confirms the effects of starting time and program…

Finds that the 34 female characters observed on the 22 children and family-oriented programs included in this television survey are portrayed primarily in comic roles or as wives and mothers in a family context. (RB)

A study suggested that audience feedback plays a central role in determining the types of television programs shown on the air and that two major ways series are adopted are through imitation of popular series and through a gradual, evolutionary process. Through an analysis of the prevalence of programs in six genres, these hypotheses were…

A study investigated the influence of television program type and scheduling characteristics on patterns of program choice. The problem to be explored was the relative contribution of program content to patterns of audience flow. Soap operas were scheduled on competing channels with the assumption that audience duplication between pairs of these…

A survey carried out by the EBU Radio Programme Committee. (Author)

AUDIOVISUAL PROGRAMS AND GUIDELINES FOR TEACHER EDUCATION WERE DEVELOPED AND TESTED. THE SAMPLES WERE RANDOMLY SELECTED FROM TEACHERS AND PUPILS AND ASSIGNED FOR RADIO AND TELEVISION INSTRUCTION TO EITHER THE CONTROL GROUP OR ONE OF 15 EXPERIMENTAL GROUPS. THE DATA WERE COLLECTED FROM QUESTIONNAIRES AND OBJECTIVE SUBJECT MATTER TESTS. ANALYSES OF…

This is an annual report on violence in prime-time television. The tabulations, based on the monitoring of 13 weeks of programs on three networks, indicate that CBS was the lowest of the three networks in violence, though at the same level as the previous year. ABC remained the same level as last year, while NBC increased. Both the number of…

The basic aim of this study was to determine the effectiveness of closed circuit educational television in Delaware public elementary and secondary schools. At the time of the study the budget for educational television in the state had been eliminated. The major points for review were: program scheduling and selection, utilization of program…

A study was devised to investigate the function of television (TV) in children's leisure time. Subjects were 3000 school children in a suburban area of Tokyo. From the children's responses to questionnaires, they were separated into TV-type (heavy TV viewers and light print media users) and print-type (light TV viewers and heavy print media users)…

Drawn from the full report entitled "The 'Electric Company' In-School Utilization Study: The 1971-72 School and Teacher Surveys," this summary of both surveys provides information on how schools and teachers first heard of "The Electric Company," why they decided to either adopt the series, and how the adopters adjusted…