The instructional television questionnaire for teachers consists primarily of statements to be answered with a rating scale. The first seventeen statements ask for evaluative judgments about various aspects of instructional television. The remainder of the statements require judgments of frequency. Questions to ascertain personal data and use of…

Study was undertaken to obtain information on use rural Louisianians make of radio and television, and to determine the part various mass media play in lives of rural people. Information was solicited from 25 households within each of 12 parishes in the state. Total number of persons sampled was 600. Cultural background, economic enterprises in…

A survey was designed to determine how the Appalachia Educational Laboratory (AEL) produced noncommercial television program "Around the Bend" compared in appeal with other children's programs. A questionnaire was sent to random samples of parents with three to five year old children in three groups: those children who saw the program…

This article presents the results of a survey which attempted to determine what television program content is considered inappropriate or offensive by viewers, and what methods should be used to alert viewers to potentially objectionable material. (STS)

A set of surveys was conducted among elementary school students to provide basic information on exposure patterns to television newscasts on the local and national level. (Author/STS)

This article discusses the use of television programs, specials, and advertising as a tool for health education. (MM)

Using a sample of 971 respondents, of whom 50 percent were black and 50 percent white, a telephone survey was conducted three to four weeks after the completion of the program "Roots." Findings revealed attitudes about (1) the relevancy to race relations, (2) the perceived effects on black and white audiences, and (3) respondents'…

Deals with an open-government innovation that many cities are adopting: television coverage of city council meetings. Survey data show that less-educated, lower-income, and minority individuals watch the coverage at least as much as the more-advantaged segments of the community. Reasons for television viewing are explored. (PD)

Using modifications of Roper questions, study involving college students finds media use and credibility correlated, which suggests the methodology in Roper questionnaire may distort results.

A look (is) taken at the background of feature films in both commercial and public television; arguments (are) presented for and against feature film usage in public broadcasting; findings of a recent survey on feature films and public broadcasting (are) reported; and formats for usage of feature films in local stations (are) explored."…

Contains excerpts from the statement by the National Commission on the Causes and Prevention of Violence. (Author)

"Television's only effect on the American voter is to cheapen his conception of the campaign process and to stuff his head full of nonsense and trivia", Thomas E. Patterson and Robert D. McClure, two Syracuse University political scientists, have concluded in a major study of television's role in the 1972 presidential campaign. (Editor)

Uses of the gratifications sought and gratifications obtained distinction in explanations of media effects have taken two conceptually distinct forms. The discrepancy approach poses that the difference between what is sought and what is actually obtained, expressed effectively as a discrepancy score, significantly aids effects explanations. The…

When children watch television, they can assess the reality of what they are seeing. Content judged unreal may have less influence on viewers than does content judged real. This study examines children's reality judgments about television series featuring families with children. Participants included twenty-seven 7-year-olds, nineteen…