SEVERAL EXPERIMENTAL AND CONTROL GROUPS OF TELEVISION USERS WERE SELECTED TO RECEIVE FORMS OF MAILED STIMULI, INCLUDING SEVERAL FORMS OF PROGRAM INFORMATION SOURCES, PLUS A SERIES OF PERSONAL LETTERS URGING THE VIEWER TO USE EDUCATIONAL TELEVISION. FINDINGS SHOWED THAT THE PROMOTION OF EDUCATIONAL TELEVISION VIEWING, REGARDLESS OF THE THEMATIC…

Telephone interviews were conducted with 308 adults in a large eastern metropolitan area as part of a study to discover levels of satisfaction with present television programing; awareness of and exposure to religious broadcasts; motivations for exposure to "The 700 Club," a nationally syndicated religious program; and potential utilization of…

Although educational television is associated with the classroom, data comparing the production techniques of ETV to those employed in commercial television does not support the stereotyped image of ETV as a televised lecture. Late in 1961, five students knowledgeable in television production and specially trained as observers for this study…

A long-range Swedish research project is attempting to describe the role of broadcast media in society as seen by both communicator and receiver. The first section of the study, now taking place, is examining television audiences to determine what they watch, why they watch it, what they think of what they see, and what kind of audience, in terms…

The use of televised education at schools and colleges throughout the United States was surveyed. Within each state, colleges and then schools are listed alphabetically. Each institution reports for what courses, if any, it is using television, and the grade level and enrollment for each course. Some institutions also comment on their program or…

The evaluation form used by teachers who viewed the ITV communiques, broadcasts suggesting teaching techniques for teachers using the ITV series, is presented. Teachers are asked to rate 21 statements on a five-point scale. In addition, the instructional strengths and weaknesses of the television teacher are asked for, and a request is made for…

The results of a field study, a controlled experiment, and clinical observations on the educational effects of "Sesame Street" on Israeli children are summarized in this report. An overview section presents the general format and major findings, the next section describes the background setting of the studies, a method section covers the…

The historical background of citizen participation in local affairs and its relevance at the onset of community concern about cable television are briefly discussed in this report. The participation of citizens, municipal officials, and cable operators in laying the groundwork for a cable system as well as the pros and cons of cable television as…

This report, the third in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Data collected from 1,083 randomly selected adults living in telephone-and-television…

This report, one of two investigations into the use of public television and radio requested by the Corporation for Public Broadcasting and prepared by their Office of Communication Research, compares the demographic characteristics of the public-television viewer and the public-radio listener. Data gathered in the 1976 Roper Reports, which…

Reports that commercial television stations generally provided a greater percentage of public-interest programing in 1975 than in 1973, and that, while most stations meet Federal Communications Commission standards of 5 percent informational and 10 percent total nonentertainment programing, nearly 14 percent did not meet the 5 percent local…

A survey revealed that a larger percentage of blacks than of whites had watched the television drama "Roots," considered it accurate, and discussed it with friends. The program's influence on the racial attitude of whites was found to be less than many media observers had believed. (GW)

Discusses a survey on Family Viewing Time designed to determine audience reactions to program content including violent and sexual content, audience perceptions of the suitability of program offerings for family viewing, and audience viewing habits with respect to Family Viewing Time. (MH)

Finds that the better- and the less-educated members of a telephone survey recalled nearly the same amount of details from television newscasts, supporting the "knowledge-leveler" model of television as an educational medium for the general population. (RL)

Describes a study of 301 undergraduates which was designed to determine their motives for watching soap operas. Responses to a questionnaire were analyzed to determine perceived gratifications and consequences of viewing. Convergence of motives was studied, and the diversity of motives and resultant implications for subgroup analyses were also…