In a series of national polls conducted in 1975-1976 that had people record their activities over a 24-hour time period, researchers found that on a typical day more people read a newspaper than watched television news programs. Older adults were more likely to use both news media, while young adults were more likely to use no news medium. Over…

This book addresses possible negative effects of children's viewing of inappropriate media content and how parents can respond. The discussion of children's responses to frightening mass media is based on the findings of controlled research but also includes real-life examples, many presented in a child's or parent's own words. Following an…

To identify some of the factors underlying varying readership patterns among small town residents, 706 residents from four small towns were interviewed regarding their media preferences. Participants were questioned about their preferences for and access to newspapers, magazines, radio, and television. Additional questions focused on the…

A sample of 1,048 seventh through twelfth grade students in Richmond, Virginia, was surveyed to determine whether they read the local morning newspaper, what features or types of news interested them, and what exposure they had to other daily newspapers and to television. Survey results are as follows: nine out of ten students were exposed to…