Descriptor
| Adolescents | 1 |
| Advertising | 1 |
| Alcohol Education | 1 |
| Athletics | 1 |
| Audience Response | 1 |
| Communication Research | 1 |
| Drinking | 1 |
| Ethnicity | 1 |
| Mass Media Effects | 1 |
| Sex Differences | 1 |
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| Journalism and Mass… | 1 |
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| Slater, Michael D. | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedSlater, Michael D.; And Others – Journalism and Mass Communication Quarterly, 1997
Finds that female adolescents responded less positively than males to beer advertisements and to sports content of advertising, and more positively to nonbeer advertisement. Shows also that positive responses to beer ads predicted alcohol use among female and male adolescents. Finds no differences in response patterns to ads due to Latino…
Descriptors: Adolescents, Advertising, Alcohol Education, Athletics
