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Zindovic-Vukadinovic, Gordana – Educational Media International, 1998
Presents media literacy research of eighth-grade students to determine the level of recognizing and understanding visual and nonvisual codes that make up motion-picture stories. Study focused on rhetoric of the film medium: trust, confidence and belief in films among children is very high; if this trust coincides with ignorance of media codes,…
Descriptors: Audience Response, Childhood Attitudes, Coding, Critical Viewing
Palazon, Maria – 2000
The media constitute important sources and resources for development of critical thought about the media themselves and the reality they represent. The first theories of the media were based on the concept of unidirectional communication. Later, factors such as the increasing interest in audiences and development of cultural studies caused…
Descriptors: Adult Education, Adult Learning, Agenda Setting, Audience Response