Examines two issues: whether different modes of presentation used by communication media require their own unique brand of literacy, and whether the consequences of one kind of literacy, e.g., television literacy and all of its skill components, may affect those of another kind. (MBR)

The media constitute important sources and resources for development of critical thought about the media themselves and the reality they represent. The first theories of the media were based on the concept of unidirectional communication. Later, factors such as the increasing interest in audiences and development of cultural studies caused…