Silos are an undeniable and unavoidable reality of knowledge production, particularly within academia. For those who choose to navigate between disciplinary boundaries, as opposed to within them, it is not uncommon to find similar concepts developing in parallel in two or more completely different fields of study. These silos tend to be not just…

Television advertising aimed at children is explored, including its regulation, techniques, and research on its effects. Particular attention is given to sexual stereotypes in commercials, including an analysis of certain commercials. A commercial literacy unit is presented for use with fourth graders. The history of advertising targeted at…

This book argues that people live simultaneously in two different cultures. Values of the first culture are imparted to children through curriculum in the nation's public school classrooms. The second culture is the world of mass communication that promotes consumption, instant gratification, and impulse. The clash between these cultures confronts…