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Download full textOlson, Scott R. – 1989
Many current models of television viewing regard viewers either as passive receptors, active participants, or addled dupes. A study proposed a more flexible model for television viewing research. The study used the television program "St. Elsewhere," an example of "meta-television" (television programming which contains hidden…
Descriptors: Audience Analysis, Critical Viewing, Mass Media Role, Models
Aiex, Nola Kortner – 1989
Although schools in many countries have initiated mass media education, American schools still give little consideration to any systematic study of the mass media. Students are particularly in need of learning how to apply basic critical viewing concepts to watching television, the most powerful and ubiquitous of the mass media. Most researchers…
Descriptors: Audience Response, Critical Viewing, Curriculum Development, Evaluative Thinking
