Individual looks at television vary enormously in length, and this has previously indicated differences in ongoing cognitive processes. Furthermore, the relative frequency of looks of different lengths may indicate styles of attention to television. This article compares visual attention of 152 subjects across a variety of genres and examines…

Implementation of the first U.S. television program rating system based on identifying content that could be viewed by specific age groups began in January, 1997. This exploratory survey examined the context of how young people responded to the ratings system. Participating in the May 1997 survey were 462 students in fourth, eighth, and tenth…