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Download full textShaughnessy, Michael F.; And Others – 1994
This paper discusses the relationship of reading and television and describes a "critical viewing skills" program ("Spudbuster") for combatting the effects of prolonged TV watching. The paper enumerates helpful suggestions for both parents and teachers to ensure that children's television watching is not excessive and that what…
Descriptors: Critical Viewing, Elementary Education, Elementary School Students, Mass Media Use
Peer reviewed
Direct linkBrown, Pamela U. – Yearbook of the National Society for the Study of Education, 2005
This chapter will explore the "shadow curriculum" (a term used by those who question the assumption that direct selling to students who are compelled to attend school is questionable on several levels--ethical, moral, and democratic) and its connection to media literacy. The author first summarizes the kinds of marketing in schools that…
Descriptors: Television Viewing, Marketing, Decision Making, Corporations
