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Mainse, David – 1976
Two major objectives of the Alternatives in Children's Broadcasting Project were to determine the extent of the influence of violence in children's television and to determine if children's interest in prosocial programming makes it a viable alternative to violence programming. Both adults and 8-10 year old children were surveyed about their…
Descriptors: Cartoons, Childrens Television, Commercial Television, Educational Television
Mock, Lester G.; and others – Educ Broadcasting Rev, 1970
"How to determine program priorities is a problem faced by every educational station in the nation. This article reports on a systematic approach to this dilemma being used in Oregon. (Editor)
Descriptors: Audiences, Educational Television, Program Development, Public Television
Shively, Joe E.; And Others – 1975
A total of 699 Appalachian families with preschool children were surveyed to gather information on the availability and use of television, radio and telephone in their homes. The survey was designed to assess the practicality of using television as one of the components of the Marketable Preschool Education (MPE) Program, an extension of the…
Descriptors: Cable Television, Color, Commercial Television, Early Childhood Education
BELSON, W.A. – 1967
SURVEY AND TESTING TECHNIQUES USED BY THE BRITISH BROADCASTING CORPORATION IN THE YEARS 1952-63 TO ANSWER QUESTIONS OF INTEREST TO TELEVISION PLANNERS INDICATE METHODOLOGY FOR FUTURE PLANNING RESEARCH. TO ANSWER THE BASIC QUESTION--WHAT PEOPLE ARE AVAILABLE FOR WATCHING AND LISTENING--BBC USED THE METHOD OF HAVING 2981 MEMBERS OF A NATIONAL SAMPLE…
Descriptors: Adult Learning, Attitude Change, Attitudes, Broadcast Television
Todays Educ, 1969
Contains excerpts from the statement by the National Commission on the Causes and Prevention of Violence. (Author)
Descriptors: Behavior, Behavior Development, Commercial Television, Crime
Palmer, Edward L. – Educ Broadcasting Rev, 1969
Reprint from American Education, August-September 1969.
Descriptors: Cartoons, Educational Television, Preschool Children, Preschool Education
Marshall, Wes; And Others – 1974
The suggestions for planning, running, and evaluating minority television programing presented in this handbook are based on the experience and example of the FIESTA project (Tucson, Arizona). After initiating the reader into the topic of minority programing, the document disucsses the following topics: broadcast research, origins of the FIESTA…
Descriptors: Audiences, Ethnic Groups, Mexican Americans, Minority Groups

Lesser, Gerald – American Psychologist, 1976
Notes that to succeed in television both the audience and what is trying to be achieved with them must be known. Also important is a knowledge of what appeals to the audience, what their needs and interests are, and how the educational objectives planned for them can connect with these characteristics. (Author/AM)
Descriptors: Audience Participation, Childhood Needs, Childrens Television, Educational Objectives
Hood, Stuart – 1967
Based on the author's experiences in executive positions in both the British Broadcasting Corporation (BBC) and Independent Television (ITV), this survey offers his personal views on the purpose, achievement and shortcomings of the television industry. The history of the BBC and its commercial counterpart, ITV, is chronicled. After examining the…
Descriptors: Audiences, Audiovisual Communications, Broadcast Industry, Censorship

Palmgreen, Philip; Clarke, Peter – Communication Research-An Internat'l Quarterly, 1977
Analyzes factors influencing market shares such as program characteristics, station characteristics, and market characteristics, and concludes that station characteristics are dominant factors in explaining variations in program ratings and the frequency assigned is the dominant station characteristic. (MH)
Descriptors: Audiences, Mass Media, Program Development, Program Length
Hill, Harold – Educ Screen Audiovisual Guide, 1970
Discussed are the implications for public television programing of a Louis Harris survey which reports that one-third of those who regularly view the medium have a high school education or less, and one-fourth have an annual income of
Descriptors: Audiences, Minority Groups, Program Development, Public Television
Magnuson, Osgood T. – Educ Broadcasting Rev, 1970
"Town Meeting, an unusual experiment in using television for improving citizen participation in the American democratic process, has given viewers in Minnesota and South Dakota an opportunity to hear about issues and to join in the decision-making." Based on remarks made to the Kettering Conference on Public Television Programming.…
Descriptors: Citizen Participation, Community Involvement, Program Development, Public Television
Comstock, George A., Ed.; Rubinstein, Eli A., Ed. – 1972
Six studies and an overview focus on the amount and character of the violence portrayed on television (TV), the circumstances and milieu in which this violent fare is created, and the formal and informal influences which affect the selection and prohibition of TV content. The overview serves as an introduction to the six studies and summarizes…
Descriptors: Commercial Television, Content Analysis, Environmental Influences, Program Development
BREITENFELD, FREDERICK, JR. – 1963
ASSUMING EDUCATIONAL TELEVISION TO BE A FORM OF LIBERAL ADULT EDUCATION, ITS PROGRAMING, PRESENT AND POTENTIAL AUDIENCES, AND THE ATTITUDES OF VARIOUS PUBLICS TOWARD IT WERE INVESTIGATED. TWO VIEWS TOWARD LIBERAL ADULT EDUCATION WERE RECOGNIZED. THE TRADITIONALIST ARGUES THAT CONTENT TRANSCENDS METHOD, THAT THE GOAL OF LIBERAL ADULT EDUCATION IS…
Descriptors: Adult Educators, Change Agents, Commercial Television, Community Benefits
Bair, George E. – Educ Instr Broadcasting, 1970
Discussed are the results of a study of BRITE and its relationships with school districts and ETV operations, a study which sought "recommendations concerning alternative ways to organize for and finance the process of ITV planning, development, production, dissemination, utilization and evaluation in the Bay Area. (Author/LS)
Descriptors: Community Services, Educational Television, Program Administration, Program Development
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