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Zimmerman, Rick S.; Palmgreen, Philip M.; Noar, Seth M.; Lustria, Mia Liza A.; Lu, Hung-Yi; Horosewski, Mary Lee – Health Education & Behavior, 2007
This study evaluates the ability of a safer sex televised public service announcement (PSA) campaign to increase safer sexual behavior among at-risk young adults. Independent, monthly random samples of 100 individuals were surveyed in each city for 21 months as part of an interrupted-time-series design with a control community. The 3-month…
Descriptors: Self Efficacy, Sexually Transmitted Diseases, Audiences, Young Adults
National Educational Television, New York, NY. – 1969
To assess public response to five science programs shown on National Educational Television, questionnaires were sent to selected high school and university science teachers, and two programs were shown in private screenings to sample groups of adults and students. Responses to the questionnaires showed that a large majority of those answering had…
Descriptors: Audiences, Educational Television, Mass Instruction, Program Effectiveness

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