A Nation of Vidkids.

Siegel, Alberta E.

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Peer reviewed

ERIC Number: EJ151405

Record Type: CIJE

Publication Date: 1977

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A Nation of Vidkids

Siegel, Alberta E.

National Elementary Principal, 56, 3, 54-59, Jan/Feb 77

On the average, it is not until the age of eight or nine that children begin to develop a realistic understanding of commercials. By that time, they have been TV watchers for five or six years. (Author)

Descriptors: Behavior, Broadcast Television, Children, Commercial Television, Literature Reviews, Programing (Broadcast), Television Commercials, Television Viewing

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